A few days ago, Toutiao's parent company, Byte Beat, held a conference on the future trend of mobile phones in Shenzhen.

In this meeting, Byte Beat first elaborated its own development plan, for example, it recently released the multi flash social app for audio and video, and then focused on analyzing the current situation of the mobile phone industry and forecasting the future with other organizations.

Counterpoint, a market research organization, said that the mobile phone market has become saturated at present, and emerging countries have become the new growth engine of the market. The differentiated global market strategy has enabled mobile phone manufacturers to win in the fight for emerging markets. For example, in Africa, Huawei, Samsung, OPPO and Median focus on strengthening offline channel strength and controlling product prices; In Asia excluding China, Samsung, OPPO, Vivo Millet and Glory have strong brand recognition, and have built factories in India, Vietnam and other places to target the rural market and launched cost-effective models.

In the past year, domestic mobile phone brands have expanded rapidly in the world, and each company has the same focus in different price ranges. With its ultra-low price (sometimes 0 yuan for a phone, consumers only need to pay about 50 yuan as a deposit, and the deposit can be recovered after three years of use), JioPhone has killed many people in India, while Apple firmly controls the mobile phone market of more than 800 dollars in many regions of the world.

It is reported that as the replacement cycle of consumers has been extended from 18 months to 22 months, the sales of smart phones in China have decreased for two consecutive years, and will resume growth in 2020. The sales increase brought by 5G from 2019 to 2020 is limited, and more driven by the industry and operators. In the future, there will be "price escalation", especially for people from big cities or who have a desire for products, whose demand is more than 3000 yuan.

According to the Byte Beat Arithmetic Center, with the disappearance of many small and medium-sized manufacturers, the market has entered the era of the coexistence of the top five "Huami OV Apple". Huawei's mobile phones are highly loyal, and the replacement remains the leader of the Android camp, close to Apple. Apple users don't have a strong desire to change to the latest iPhone. Many iPhone users choose the lower priced Android flagship, while Android users are consuming upgrades, and they tend to buy higher priced phones.

At the end of the meeting, Byte Beat also released a series of support programs for content creators, such as the Qingyun Plan and the Science and Technology Creation Group Plan.  

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