Love to play computer games On January 9, it was reported by foreign media that Apple CEO Cook said in an interview with CNBC that Apple's long-term prospects had never been better. Last week, Cook announced that because iPhone sales in China were lower than expected, Apple lowered its revenue forecast for the first fiscal quarter of 2019. This news shocked the market, and Apple's share price fell nearly 10% the next day.

Cook said that he was not worried about the 35% drop in Apple's share price from last year's peak. He believed that Apple's management was long-term, and listed three reasons why he thought Apple's long-term prospects were better than ever before. The first is the company's innovation culture. The Apple team has done excellent work in hardware, software and services; The second reason is that after the addition of 100 million active iPhone users in 2018, the number of active iPhone users has now reached 1.4 billion; Finally, iPhone has the highest customer satisfaction and loyalty in the industry.

Cook also mentioned that Apple Watch had saved users' lives and praised the iPhone's photo taking and photo album functions. The Apple executive successfully avoided the question about Chinese enterprises' treatment of iPhones. Previously, some Chinese enterprises subsidized employees to buy Chinese made mobile phones and fined those who bought iPhones.

Recently, many stock analysts have been bearish on Apple's stock price. In addition, many industry analysts believe that the iPhone XR is a failed product. Cook called them "nonsense". He pointed out that since Apple launched the iPhone XR on October 26, 2018, this phone has been the most popular model every day. "Of course, I want to sell more, and we are working hard". One of Apple's efforts to sell new iPhones is to launch a trade in campaign, which seems to have little appeal to consumers.

Cook also talked about how Qualcomm charged mobile phone manufacturers excessive fees through patent licensing. He believed that Qualcomm's patent fees were unreasonable and unfair. He claimed that after the third quarter of last year, Apple stopped the reconciliation negotiations with Qualcomm.

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