Love to play computer games On December 29, it was reported that since the late Jobs released the first generation iPhone, iPhone sales may slow down for the first time this year. At present, Apple has to reduce the price of iPhone XR and iPhone XS. In addition, by replacing the old iPhone, global consumers can save a lot of money when buying a new iPhone, which to some extent stimulates the sales of new Apple phones.

According to foreign media reports, although Apple has made some moves, it still cannot avoid the slowdown of iPhone XS Max sales. Citigroup Research Institute released a report today, predicting that Apple will cut the production of iPhone XS Max by 48% from January to March next year (the second fiscal quarter).

William Yang, an analyst at Citigroup Research Institute, said that he expected Apple to reduce the production of iPhones to 45 million units within three months, 5 million units less than the 50 million units originally expected by Citigroup. The main reason for the reduction was that he expected the number of iPhones XS Max produced from the assembly line to decline. It can be said that this top flagship has a great impact on Apple.

Citigroup Research Institute is not the only institution that predicted that the iPhone production would decline in Apple's second fiscal quarter. Previously, Rosenblatt analyst Zhang Jun said that Apple's iPhone production in the second fiscal quarter was expected to decline by 4 million units, but he believed that the models of production reduction were mainly iPhone XR, with 2.5 million units, while iPhone XS would decline by 1 million units, and iPhone XS Max would decline by 500000 units. The prediction of market research institutions shows that no matter which model, Apple's total iPhone production will decline in the next fiscal quarter.

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