For a long time in the past, the domestic projector market has been monopolized by Japanese enterprises such as Epson, Sony, NEC, etc., and there is almost no sign of domestic brands. However, in recent years, with the upgrading of consumption and the emergence of new projection light sources, many innovative enterprises in China have seized the opportunity of transformation of the projection industry to confront traditional projection giants.

According to the latest report "IDC's Tracking Report on China's Projector Market in the Third Quarter of 2018" issued by professional market research organization IDC, in Q1~Q3 of 2018, the total shipments of the domestic projection market increased by 34.0% year on year. Among them, Jimi Technology ranked first with 400000 units shipped, and domestic brands beat foreign brands in the domestic projector market for the first time. At the same time, among the 10 best selling projectors in the domestic market, Jimi occupies 4 seats; As for the top 10 best-selling home projectors, Kimi occupies 6 seats. Among the projectors, the first one in sales is the Kimi non screen TV H1S. The author personally experienced this product last year, and it is satisfactory in terms of brightness, viewing effect and user experience, which has changed the concept that traditional TV is the king of the living room.

It can also be seen from the IDC report that even in the projector field, which has been dominated by foreign brands for a long time, during the transformation of the domestic economy, domestic enterprises have also narrowed the gap with foreign brands through continuous innovation, and some fields have even achieved counter excellence. So, as a company that was founded in 2013, how did it develop into an enterprise with the largest shipping volume in just a few years? The Economic Information Daily believes that the success of Jimi stems from the fact that it has carved the spirit of innovation into its own genes and led the industry's development direction through disruptive technological innovation. In fact, this is closely related to the philosophy that Zhong Bo, the founder and chairman of the board, insists on. Zhong Bo's years of experience make him think that if he wants to become a global famous brand, he must have the following three characteristics: the courage of product innovation, insight into consumers and craftsmanship. Among these three points, disruptive innovation is the most important.

"99% of innovative products will fail, and only 1% will succeed." Zhong Bo believes that "to make a new innovative product like Tesla, the courage of innovation is very important. But the newborn is not afraid of tigers, and Jimi has always been committed to making a new form of product, putting aside supply chain innovation and choosing disruptive innovation."

Compared with Huawei's well-known "product innovation" model, Jimi's disruptive innovation is quite different. Huawei's success in the smartphone market is due to continuous improvement in existing functions, such as making great efforts in SoC, photography, etc., and even adding matrix camera design to its products this year. These are all micro innovations in products.

Jimi's subversive innovation is reflected in its actions, aiming at the pain points of users, such as the traditional TV screen is not big enough, the traditional projection image quality is not good enough and the bulb needs to be replaced, to create a new category of "screen less TV". The new form of Jimi non screen TV has a large screen, good picture quality, low noise, long service life, compact design and built-in speaker, which meets the needs of users for a higher audio-visual experience under consumption upgrading.

On the other hand, the insight of consumers has spurred the update and iteration of the products of Geemi. Since the launch of the first product in 2014, Geemi has released more than 30 types of non screen TVs and laser TVs, and each product has made the improvement of leading industry after careful insight into consumer needs.

For example, the 3D function that is often seen on projection today was possessed by Jimi as early as the launch of the first generation product Z3, and it was also the first to launch the 2D to 3D function in the later update process; Because of the projection angle and the need to use the screen, the traditional projection is very cumbersome in the use process. For this reason, Jimi has carried out a lot of research and development, added the side projection function to its products, and cooperated with the leading automatic trapezoidal correction in similar products, effectively improving the user experience; Also, in the past, when watching action movies and ball games on the projection, it is easy to see the situation of stuck drag. The motion compensation function has also been added to the entire series of computer models to reduce the stuck drag when watching.

Zhong Bo has his own understanding of "craftsman spirit", "the more high-tech, the more need for 'craftsman spirit', and can achieve 100 points of the examination questions, even 99.9 points without handing in the paper." Since its establishment, according to the simple statistics inside the Jimi, there have been nearly 50 prototypes destroyed by Zhong Bo with the "Jimi hammer", and eight sets of molds were made when developing the classic product Z4X; In order to optimize the details, he has made 12 solutions in just five days, and selected the most reliable one; In order to coordinate the appearance of the socket, the clock clapper finally decided to spend more than 400000 yuan to re customize the mold.

Consumers are often able to perceive the excellence of these products in all aspects, thus increasing their goodwill and stickiness. When consumers fully recognize such products, they will be inseparable from these familiar products. Just like Apple, people who use iPhones usually continue to buy their products when changing their phones.

Today, Jimi has grown into a new economy company with the core business of "hardware+content platform+optical basic technology industry". Jimi has also formed a complete layout in its business: it has not only reached deep cooperation with Texas Instruments, Harman Carton, Baidu and other giants, but also introduced Mango TV, iQiyi, Sohu Video PPTV gathers sports, 4K Garden and other rich contents, and Jimi Technology has developed its own R&D strength: at present, it has two R&D and design centers, namely, Sichuan Enterprise Technology Center and Sichuan Industrial Design Center, and has successively established R&D laboratories for optics, image quality, noise, reliability, wireless, etc., with more than 400 patents.

Climbing to the top of the domestic projector is just a footprint of Jimi in the process of advancing. According to IDC's market forecast for the next five years, projectors will grow faster than electronic products such as mobile phones and computers. It is estimated that by 2022, the market size of projectors will reach 8 million units. More importantly, with the trend of large screens, the projection represented by polar meters will face a huge market of 40 million units per year.

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