Love to play computer games On December 4, it was reported that recently, the latest data released by IDC showed that the market performance of wearable devices was still very good. As of September 30 this year, the global shipment of wearable devices in the third quarter reached 32 million units, which was an astonishing figure, up 21.7% from 26.3 million units in the same period last year. Foreign media believe that the continuous growth of wearable device sales is mainly attributed to Xiaomi and Apple, which compete in completely different market areas.
In the third quarter of 2018, Xiaomi continued to dominate the field of sports bracelets with the success of Xiaomi bracelet 3. Although Xiaomi has expanded to European and African markets, the shipment of Xiaomi wearables in China still accounts for 61% of 6.9 million units.
Apple once again became the world's largest smartwatch manufacturer, with sales of 4.2 million, up 54% from 2.7 million in the same period last year. 80% of sales were contributed by the third-generation Apple watches, and the latest fourth generation products accounted for 20% of sales of Apple watches within two weeks of their launch.
On the whole, Fitbit ranks third. It is also the runner up in the field of smart watches, with strong sales; Huawei ranked fourth in the list, with some minor improvements in new products, and Samsung ranked fifth. The gap between Samsung and Huawei is very small, only 100000. Samsung still relies heavily on the old Gear S3.
IDC analysts believe that Apple, with its new Apple Watch Series 4, is expected to drive a substantial increase in the sales of its smart watches, while Fitbit's recent focus on health will continue to bring strong performance.
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