Love to play computer games On December 14, it was reported by the foreign media phonearena that ASUS has never blindly pursued the trend of the mobile Internet industry, simply doing what friends are doing. Over the years, ASUS has demonstrated a lot of innovative spirit and launched some products with unique design, such as PadFone series, Fonepad, ZenFone Zone, ZenFone AR, etc. This year, it released ROG mobile phones. ASUS is restructuring its mobile business, focusing on gamers and "super users".

However, experiment is not always equal to innovation, or at least it is not an innovation that consumers are interested in. Therefore, Asustek, as the fifth largest personal computer manufacturer in the world in 2017, has not fully entered the global mobile device market.

According to Digitimes, although ASUS is not yet a failure, its strategic change will come soon, which is urgently needed by ASUS. Its main focus will be mobile game players and super users (local tyrants). In other words, the ASUS ROG Phone experiment has been successful, and more similar devices will be released soon, which may be as famous as high-end mobile phones such as ZenFone 5Z.

Shi Chongtang, chairman of ASUS, said in an interview that the smartphone market is a bloody battlefield. Before entering this market, ASUS needs to clear up its financial situation and spend $200 million at one time to make up for the "inventory loss, prepayment amortization and costs" caused by the upcoming mobile business restructuring.

The restructuring of ASUS mobile business sounds difficult. ASUS should next aim at high consumption groups, but these consumers are divided up by Huawei, Apple, Samsung, etc. It is hoped that ASUS can launch more attractive mobile phones, and it is a good thing that the mobile device market is blooming.

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