Consumers' interest in buying Apple phones has declined across the board, and the iPhone XR is still oversupplied
Consumers' interest in buying Apple phones has declined across the board, and the iPhone XR is still oversupplied

Love to play computer games On December 7, it was reported by Apple Insider, a foreign media, that UBS recently released a report on Apple, which investigated consumers in five countries, including China and the United States, for their "overall decline" in interest in buying iPhones. Now the proportion of older iPhone in the iPhone sold by Apple has increased. UBS believes that the market demand for iPhone XR is very weak, and has lowered Apple's target stock price.

In previous years, the sales of flagship new iPhones accounted for 70% to 75% of Apple's domestic sales, but now only 58%, of which iPhone XR accounted for about 20% of all iPhones sold. If only three new iPhones were included, the proportion could increase to 43%. Analysts said: "Although many suppliers have announced production cuts in advance, the supply of iPhone XR is still too high."

UBS said that from the perspective of the global smartphone market, the willingness of consumers in China, the United States, the United Kingdom, Germany and Japan to buy new phones is now the lowest ever. At present, 41% of consumers plan to buy new phones in the New Year, up from 46% last year. Only Indian consumers have increased their willingness to buy new phones, from 29% to 37%.


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