On November 22, 2018, Shenzhen, China - OPPO Guangdong Mobile Communications Co., Ltd. held the ColorOS 5th Anniversary Ceremony in Shenzhen today, focusing on reviewing the achievements of ColorOS in the past five years and the innovative experience it has been constantly realizing. In the event, OPPO also showed more possibilities ColorOS will bring - from breakthrough design aesthetics to differentiated intelligent experience, to meet the increasingly rich use needs of users.
Wu Zhenyu, Strategic Director of OPPO Software Engineering Division, delivered a keynote speech
Since its release in 2013, ColorOS has undergone 13 major version updates, constantly injecting new technologies and functions, and serving a wider and wider user group worldwide. Wu Zhenyu, Strategic Director of OPPO Software Engineering Division, said at the event: "ColorOS insists on starting from user needs, constantly iterating and optimizing the underlying technology, and has been recognized by users with the integration of unique design and intelligent experience. The increasing number of users has also enabled ColorOS to have enough scale effect to promote the upstream and downstream of the industrial chain to complete more breakthroughs with us. "
At present, ColorOS has accumulated more than 250 million platform users, and the app store distributes more than 280 million applications every day. These achievements and accumulation have driven OPPO to set out again on the occasion of the fifth anniversary of ColorOS launch, and create a more artistic and intelligent operating system with breakthrough changes.
More artistic: introducing "borderless" design aesthetics
In the new ColorOS 6, OPPO hopes to break the high homogeneity design in the current market and create new possibilities. With the key features of the full screen of smart phones, ColorOS 6 will introduce the design aesthetic concept of "borderless" to bring more users the design perception of "borderless screen, borderless design".
Chen Xi, Design Director of OPPO ColorOS, introduces ColorOS's "borderless" design aesthetics
Based on the design concept of "borderless", the new interface of ColorOS 6 will optimize the interface information density and hierarchy through "white cloth", and adopt lighter, elegant and rhythmic colors, so that users can feel more comfortable when using mobile phones for a long time and fully immerse in the "borderless" natural look.
ColorOS 6's "Borderless" Design Aesthetics
In line with the lightweight and "borderless" overall design, ColorOS 6 will adopt a new font and layout scheme, which will greatly improve the page reading experience and expressiveness; Its animation effect will also create richer details in a more relaxed rhythm, allowing users to fully experience the beauty of "borderless" in the use experience.
More intelligent: use AI and AR technology to optimize user experience
In addition to introducing the "borderless" design aesthetics, ColorOS will further help users achieve a more intelligent, efficient and interesting experience through advanced technologies such as artificial intelligence (AI) and augmented reality (AR).
At the event, OPPO announced that it would launch the first AR version of King Glory in the Android smartphone camp, which would bring a new way of playing games. Users can turn on the AR camera function in the King's Glory game, place the hero model in the real scene for taking photos, group photos, etc., to add more fun to the game experience. It is understood that the realization of this function is based on the AR developer platform independently developed by OPPO - ARunit. OPPO also hopes to create a richer and more diverse user experience for the future virtual world through the AR platform.
ColorOS 6 will also launch the "AI cold storage" function to further integrate its AI capabilities into the bottom layer of the system. The "AI cold storage" function is based on the AI learning mechanism, which can accurately match user habits and predict user behavior through the AI model. When an application enters the background for 20 minutes, the AI system will intelligently determine whether it is necessary to freeze the relevant processes of the application to help users reduce unnecessary power consumption. In addition, it will learn independently according to the user's use situation and constantly optimize the freezing mechanism to ensure that the use experience will not be affected while saving power.
With the mobile phone industry facing technological change, the gradual implementation of 5G and AI technologies will change the way people interact with devices. ColorOS, as the interface between OPPO products and users, will break through the existing boundary restrictions, further open up products, services and scenarios, promote ColorOS to start anew and continue to evolve, and explore and meet more core needs of consumers in the era of mobile Internet through OPPO's own strong technological innovation strength and accumulation.
