A film festival has neither a bright red carpet of luxury cars nor celebrities dressed up to attend. What can we do to attract hundreds of film fans to revel? From November 2 to 3, the "Nuts Film Festival" held in Shenzhen Futian Galaxy Coco Park may give a standard answer.
This flash event, which was customized by Nuts Laser TV, a leading domestic projection brand, with the theme of "Nuts Film Festival, See You in Bed This Time", separated the film festival from the traditional cinema scene and placed it in a more free and fresh outdoor environment to improve participation and interaction. At the same time, various mattresses were arranged to simulate the home atmosphere. Smart projection, laser TV and other devices provided a giant screen experience, What kind of surprise did the immersive shopping marketing attribute bring to the on-site participants? Let's go to the scene.
Three core areas experience the charm of large laser TV screen in depth
The biggest charm of intelligent projection and laser TV products is that they can cast a 100 inch large screen anytime, anywhere, with built-in high-quality speakers, and equipped with intelligent operating systems to create immersive viewing. Even in outdoor environments, they can easily cope with the high brightness configuration of nut products, breaking the misconception that "you can't see when there is light in projection". In order to let the participants deeply experience the charm of these big screens, the nut film festival has specially designed three core areas, namely, the bed cinema, the big screen PK field, and the online celebrity manufacturing machine, for "playing".
In the bed cinema, dozens of Makaron colored beds and tatami are arranged in sequence, with different projection or laser TV screens in front of them playing films. Participants can freely choose to sit down and watch them, and throw themselves into the world of painting without restrictions.
And the big screen PK field is the gathering place of the big players in life. You can match and play games on the spot without blinking an eye. In the face of the eye friendly laser TV, you can see who can stick to the sports picture for longer. You can be proud of the whole field only if you know how well the two play together. The player who wins the game can also receive a small gift prepared by nuts, which is very fulfilling.
For the little brothers and sisters who love beauty, the Nuts Film Festival also has a special network red manufacturing machine area for second killing films. All kinds of INS style fresh small ornaments and the popular pink girl heart photo wall can be found on the scene. They can't stop taking selfies. The staff also taught how to use projection to shoot pictorial level blockbusters. This is the moment when the screen becomes popular.
The three core areas are connected by the ultimate weapon of "making shaking sound and winning the 1000 yuan cash prize" to open up online interaction channels. Online activities can also be participated in by likes or shooting films of the "Bed Film Festival", effectively enhancing the influence of the event.
On site proposal battle screen helps fans complete their wishes
In the early recruitment process of the Nuts Film Festival, I also received a special request from a fruit friend (nut fan), that is, to complete the most romantic moment in life with the help of a big screen proposal on November 3, the flash mob event, which is also his girlfriend's birthday. The staff of Nuts took over the "task" and helped Guoyou plan the whole proposal process.
At about 20:30 on November 3, waiting for darkness to fall, the nut film festival reached its climax. As the hero, Guo You entered the scene as promised with his girlfriend and participated in the game where you guessed better than me. Her girlfriend was responsible for guessing words with her back to the screen. After several conventional words, the words "marry me" suddenly appeared on the big screen, along with the whole scene projection screen and laser TV screen, It caused quite a stir off the court. The addicted Guo friend was calm and seemed very upset that he didn't know how to make a plan. He had to ask his girlfriend to look back at the words. When the answer was revealed, the nut staff quickly handed flowers and balloons to the male lead. The whole film festival audience witnessed the holy scene of kneeling down to propose marriage.
The heroine broke down in tears and accepted the proposal on the spot. Pink bubbles were flying in the film festival scene, and the happy atmosphere was passed to everyone through the full screen.
Large screen luxury legion sits in the nut field strength circle
In this film festival, Nuts Laser TV has also sent laser TV, home projection, portable projection and other nearly full line products to the public, which can be called the "Luxury Legion". Whether you want to take advantage of the Double 11 to "inspect" in advance, or consumers who are interested in projection can play with it in person, seeing it is a big screen strength of experimental evidence nuts.
The double 4K combination of nut U1 4K laser TV and nut S3 4K laser TV takes the lead in the big screen PK field and bed cinema, The 3840 x 2160 physical resolution achieves 8.29 million pixels, four times that of 1080P. The picture performance is more refined and restored. At the same time, the application of HDR 10 high dynamic range imaging makes the picture light and dark contrast strong and details prominent. When used with a 100 inch anti light screen in the living room, you can have a perfect experience of LCD TV.
In terms of portable projection, Nuts M6 mobile phone projection and Nuts P2 Burgundy red special edition were listed, which attracted the attention of many girls at the scene. Smart projection includes 1080P cost-effective nut G7 within 3000 yuan, retro classic nut 1895 film festival, double 11 brand new online nut X3 4K smart projection, etc. Among them, nut J7 smart projection has become a C-position responsibility, shouldering the "heavy responsibility" of the movie theater in bed, and has won praise for its excellent film presentation.
It is reported that Nut J7 is a flagship intelligent projection, with 3200 lumens of light source brightness, equivalent to 1200~1300 ANSI lumens, and equipped with Texas Instruments 0.47 "DMD chip to present 1080P full HD image quality. HDR 10 high dynamic range imaging technology and 11 layer glass lens with sapphire lens make the configuration of Nut J7 very outstanding among similar products. Two 5W high-quality HIFI level speakers and JmGO OS 3.0 intelligent operating system are built in to meet the family's needs for home audio and video life.
It was learned from the scene that the Nuts Film Festival is expected to be held once a year as the brand IP of Nuts Laser TV. Through different forms, it will be a new way to send large screens to more people who love life and movies in different cities, and at the same time, it will enlighten people's new creativity in home life: it is not impossible to move the film festival to home.
