Samsung admits that its mobile phone business is in trouble and has failed in the Chinese market
Samsung admits that its mobile phone business is in trouble and has failed in the Chinese market

Love to play computer games On November 20, it was reported by South Korean media that Gao Dongzhen, the head of Samsung's mobile business, admitted in an interview that Samsung mobile phones were very unsuccessful in the Chinese market and inferior to their Chinese competitors, mainly because the Chinese smartphone manufacturers Huawei, Xiaomi and other models had very flexible pricing strategies.

Previously, Gao Dongzhen sent an internal letter to the executives and employees of Samsung Mobile Department, in which he said "I am sorry for the current predicament of Samsung's smartphone business, and will do my best to overcome the current crisis by launching Galaxy 10 and folding screen phones". According to media reports, Li Zaireng, Samsung's vice chairman, criticized Gao Dongzhen for the lack of competitiveness of Samsung's mobile phones several times, which shows that Samsung has really realized its current predicament in the field of smart hands.

It is reported that in the third quarter of this year, the operating profit of Samsung's mobile phone business was 2.2 trillion won, down 30% month on month. Samsung's smart phone sales in the Chinese market have long been classified as "other brands".

Although Samsung knows that there is a problem with their smartphone pricing, Gao Dongzhen said that Samsung cannot focus on selling cheap smartphones because it is too late.

According to previous information, Samsung will release the Galaxy S10 and folding mobile phones at the MWC exhibition in February next year, including the 5G network version of the Galaxy S10.


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