Love to play computer games On November 20, it was reported that today, Counterpoint, a market research organization, released the sales report of China's smartphone market in the third quarter of 2018. The top five brands were domestic brands, followed by vivo OPPO、 Huawei, Glory and Xiaomi. Among them, vivo won the domestic sales championship for the first time, with its market share approaching 20%, up 2% year on year. But if you look closely, Huawei is the biggest winner in China.

The market share of the top five is 19.9%, 19.7%, 14.5%, 12.2% and 12.0% respectively. The market share of Huawei and its affiliated brand Glory together is 26.7%, significantly ahead of Vivo. Huawei and Glory are also the two fastest growing brands in this list, with a year-on-year growth of 14%. As the sales volume of Xiaomi 8 series was lower than expected, the sales volume of Xiaomi dropped by 15% year on year.

In addition, we also noticed that Apple's mobile phone dropped to the sixth place. Counterpoint said that this was because the iPhone XS and iPhone XS MAX were overpriced. Compared with the previous generation of products, iPhone X was not innovative enough, and the first launch sales were weak, so the third quarter saw a year-on-year decline of 17%.

In the third quarter of this year, the worst was the small manufacturers. Except for the top six giants, the market share of other brands plummeted by 48%. Although Samsung is an international giant, it has little sense of presence in China.

In the second half of this year, China's smartphone market rose by 6% month on month and fell by 13% year on year. The overall situation is not optimistic. Analysts said that the main reason for Huawei, Glory and Vivo's growth against the market is that they have strong product innovation and supply chain integration capabilities, and have launched a series of products equipped with full screen, gradient back cover, dual camera, and AI smart chips.

Analysts are optimistic about Huawei's performance in the fourth quarter of this year. It is expected that Huawei will continue to lead the flagship market with its Mate 20 series and Glory Magic 2; At the same time, Huawei Mate 20 Pro will also challenge Apple in the high-end flagship market.

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