Love to play computer games On November 28, it was reported by DigiTimes that recently Apple launched the second wave of production reduction of its new iPhone, which affected many suppliers cooperating with Apple, including the camera component supplier Dali Optronics. The company expects their revenue in November to be lower than that in October. In addition, the production reduction of the new iPhone also led to the dismissal of 110 dispatched employees from Jialianyi Technology, a flexible PCB supplier.

The media said that at present, one of Apple's suppliers is less affected by the production reduction of the new iPhone, that is, the semiconductor giant TSMC. TSMC will use other customers to make up for losses. The source said that other customers of this company are "queuing up" to use TSMC's 7nm process.

The obvious reason for Apple's production reduction of new iPhones is that the actual sales of iPhone XS, iPhone XS Max and iPhone XR are much lower than previously expected, which can be seen from the price reduction promotions of many domestic merchants some time ago.

In addition to China, the price of new iPhones in many places has also begun to fall. For example, NTT Docomo, a Japanese telecom operator, recently announced that consumers have signed a contract to purchase the 64GB version of the iPhone XR for 24 months. Previously, they had to pay 36000 yen, but now it is only 24000 yen, down to 12000 yen (about 735 yuan).

The market reaction in many places shows that Apple may have misjudged the affordability of consumers. After all, not everyone can afford nearly 10000 yuan of mobile phones at will.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer