Love to play computer games On October 25, it was reported by foreign media that LG Electronics recently released its performance guidance report for the third quarter. In the past few years, LG has been trying to reverse the losses of the company's mobile department in different ways. Although it has not yet turned losses into profits, the latest strategy has at least reduced the losses of the mobile department "significantly".
LG Mobile's sales in the second quarter of 2018 were $1.92 billion, and from July to September 2017 were $2.48 billion. In the latest third quarter, this amount was 2.04 trillion won (about $1.82 billion). Although sales declined month on month and year on year, it also reduced the loss of LG's smartphone business.
LG Mobile lost $331 million in the same period last year, while it lost $172 million in the second quarter of this year, and only lost 146.3 billion won (about $130.5 million) in the latest third quarter.
It should be noted that it is not a series of high-end smartphones launched by the company that have "saved" the performance of the mobile sector. What really plays a role is that LG pays more attention to mid-range products, including more effective business plans, but it is unwise to release G7 ThinQ, V35 ThinQ and V40 ThinQ in succession. That said, LG expects its latest flagship phone to drive sales in the fourth quarter.
In general, LG Electronics performed well, mainly thanks to the progress of its household appliances and home entertainment sectors, which brought LG 14 billion dollars in turnover growth and a profit of 667.7 million dollars.
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