Love to play computer games On October 31, it was reported that Sony recently released its financial report for the second quarter of fiscal year 2018. The report showed that from July to September this year, Sony only sold 1.6 million mobile phones, half of the sales in the same period last year, while in the last quarter, there were 2 million. In terms of revenue, Sony Mobile's revenue fell to 117.8 billion yen, including an operating loss of 29.8 billion yen (about 1.84 billion yuan), half of which was caused by impairment mortgage on long-term assets.

Although the mobile phone business is sluggish, this does not mean that Sony is in a poor operating condition. In the second fiscal quarter, the company's sales revenue reached 2182.8 billion yen, and its operating profit increased by 17% year-on-year to 239.5 billion yen. The growth of profits was mainly driven by the semiconductor business and PlayStation division. The company also raised its operating profit forecast from 670 billion yen to 870 billion yen (about 7.72 billion dollars).

It should be noted that the mobile sector is Sony's only loss making sector. In the past quarter, Sony's sales in Europe, Latin America and the Middle East have declined. In July this year, Sony expected to sell 900 mobile phones by the end of this fiscal year, but in the latest report, this target was revised to 7 million.

Why is Sony's mobile department so bad? One netizen's answer may give us some enlightenment: "There is nothing wrong with the faith, the 4K screen, the sound effect, the camera. What's wrong? What's wrong with the design department?".

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