At 15:01 this afternoon, Apple officially launched iPhone XR online pre-sales, starting at 6499 yuan. Like the previous iPhone XS/XS Max, iPhone XR supports pre-sales in the Apple Store, Apple's official website in China, as well as Tmall, JD, Suning and other channels. It was officially delivered at 8:00 a.m. on October 26.

Although many research institutions previously believed that the iPhone XR has a certain price advantage over the iPhone XS/XS Max, and this advantage is very important for domestic consumers who pay great attention to price, it is believed that the iPhone XR may achieve good sales results in the domestic mobile phone market. However, judging from the pre-sale of iPhone XR today, the market performance of iPhone XR is obviously not ideal. Up to the time of small editing, you can still choose your favorite color and storage specification of iPhone XR online. Yes, as long as you like.

With such bleak market sales, it seems that iPhone XR hair breaking is inevitable. Although hair breaking is not a common event for Apple now, take iPhone X for example. Last year, the hair breaking occurred within 48 hours after iPhone X was opened, which made scalpers lose their money, This also happened to the iPhone XS/XS Max launched earlier this year. The price of the top configuration version of the iPhone XS Max was reduced by nearly 1500 yuan half a month after its release. The performance of the first two is still the same, so it is not surprising if the iPhone XR has broken hair.

In fact, Apple's business has become increasingly difficult in recent years. Due to the gradual growth of domestic mobile phone manufacturers in recent years, more and more domestic manufacturers have begun to enter the domestic high-end mobile phone market, such as Huawei, OPPO and vivo. The domestic high-end mobile phone market, which was almost equally divided by Apple and Samsung in the past, has also suffered unprecedented challenges. Compared with Apple and Samsung, these domestic mobile phone manufacturers obviously know how to please domestic consumers, and their consideration of user needs often becomes the first element of their consideration before releasing a product, such as a higher proportion of mobile phone screens, a better self portrait effect, and their product prices are often more consistent with the consumption level of Chinese users.

In contrast, Apple seems to be waiting to die. The iPhone XS/XS Max has not upgraded much compared with the iPhone X, but the price is more than 10000 yuan. The iPhone XR, which starts at 6499 yuan, even carries a large fruit screen with only 326ppi. Therefore, it is not surprising that Apple's mobile phones are "unsalable" this year. Although the specific sales situation of iPhone XR is not clear at present, the price break of iPhone XR seems to be imminent, and interested friends can wait.

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