On September 22, the road show themed "X23 meets Cai Xukun" hosted by vivo was officially opened at Chongqing Liberation Monument. Cai Xukun, the spokesman of vivo X23, came to the scene and interacted with the fans present to enjoy the fashion charm of the "light aesthetic" of vivo X23.

Since its release, vivo X23 has always been the focus of public attention, and its "light aesthetic" fashion concept has also won the recognition of professionals, successfully transforming mobile phones from a single concept of functional communication products to a fashionable composite product. In addition, the joining of celebrity idol spokesmen also makes the vivo X23 more attractive.

As the spokesman of vivo X23, Cai Xukun's temperament and image are highly consistent with X23: a series of labels such as high appearance, outstanding fashion taste, and fashion synonyms, all of which give Cai Xukun more inspiration with vivo X23.

This time, the roadshow activity of "X23 meets Cai Xukun" hosted by vivo and Cai Xukun is to link the vivo brand and Cai Xukun's fashion image, to give the fans and IKUN special benefits, so that they can feel the fashion charm brought by vivo X23 and Cai Xukun together.

The activity site is divided into four areas: Streaming Space, Light Controlling Space, Tidal Space and Product Experience Area. People can experience the extraordinary light experience brought by X23 in different areas. It is reported that in order to fit the theme of this roadshow, all areas inside the pavilion are full of fashion elements.

At the beginning of the activity, Cai Xukun stepped onto the stage and not only signed his name on the scene to send his blessing to vivo X23, but also had an intimate interaction with the fans on the scene. Cai Xukun, dressed in white, not only shared his experience of using the vivo X23 with the fans on the scene, but also took a selfie on the spot with the X23 in the Phantom Purple color matching in his hand, and demonstrated to the fans on the scene how to take fashionable selfie photos.

In addition to the interactive activities with fans, Cai Xukun also personally presented an exclusive award to a fan at the scene, a vivo X23 mobile phone, which once pushed the scene atmosphere to a high point. Later, Cai Xukun also demonstrated Jovi's voice function on the spot, and recorded a special wake up bell for fans. The activity ended in a joyful atmosphere.

Since its launch, the vivo X23 has walked in the front of the market and captured a large number of followers with its innovative functional experience and ultimate fashion design. Vivo X23 uses the design concept of "light sense aesthetics" to integrate "light" into industrial design as a distinct element, showing a good fashion taste and distinctive personality, and letting people see the fashion gene and design strength behind technology.

In addition, the application of industry-leading technologies such as the fourth generation photoelectric screen fingerprint, micro slit earpiece, hidden distance sensor, hidden light sensor, etc. also shows the scientific and technological strength behind this product vividly and becomes a benchmark product in the industry.

This time, the theme activity of "X23 meets Cai Xukun" is an attempt of vivo in the fashion layout. Through the fashion attributes and influence of the spokesperson, vivo is rapidly establishing the fashion image of the brand. As the most fashion aware mobile phone brand at present, vivo will continue to explore fashion and create a high-quality communication platform for brands, fans and fashion icon spokesmen to promote the common growth of brands, spokesmen and fans. At the same time, Vivo's approach will gradually create brand differences in the industry, bringing more thinking to the increasingly homogeneous mobile phone industry.

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