On September 7, 2018, Lenovo Group held the "All Sing Think" Lenovo KTV Hardware Product Ecological Conference in Shenzhen to release six new KTV series products. Yu Hai, Vice President of Lenovo Group, and General Manager of Smart Home and Display Business of Lenovo Group in China will attend the conference.
At the meeting, Yu Hai, vice president of Lenovo Group, made a precise explanation and interpretation of the strategy of "smart Lenovo, serving China". Cai Hao, general manager of Lenovo Group's smart home and display business in China, gave a detailed explanation of the layout of Lenovo's smart home and KTV's new ecological hardware products. Among them, as an industry observer and participant, Chen Weilun, a famous music producer, gave a professional evaluation and interpretation of Lenovo's main product released this time, and highly praised the product.
At the press conference, Cai Hao, the general manager of Lenovo Group's smart home and display business in China, gave a brief introduction to the 1.0 era of Lenovo's karaoke hardware, and focused on the 2.0 era of karaoke hardware. He said: "The 2.0 era is an era of multiple scenes, multiple devices and multiple interactions, and also an era that officially opens the strategic cooperation between Lenovo and national karaoke.". Throughout the industry, mobile karaoke and live broadcast have become the norm for users and the Internet. Users' fragmented time, diverse social content, multiple types and refinements of scenarios, and users after 00 and even 05 have mobile phones. These nodes are all affecting the layout and judgment of KGe hardware products.
At this press conference, Lenovo brought six new karaoke products, including wireless microphones, microphone&headphone sets and music order machines:
Digital KTV microphone UM20S
T1 song order machine
Xiaoxin Microphone UM6 (China Red Edition)
Xiaoxin microphone UM6 (China red suit, including ceramic coated intelligent noise reduction headset)
Ice cream karaoke microphone UM3
Wireless KTV microphone UM20
One of the most distinctive features is the T1 jukebox, which is not a simple "microphone" product, but a set of karaoke system for small entertainment scenes. The system includes a tuner, a set-top box, and two dual wireless cardioid pointing condenser microphones. The microphone has a built-in DSC chip and supports active noise reduction. This set of karaoke system was jointly built by Lenovo and National karaoke. Lenovo has rich experience in hardware design and manufacturing, while karaoke is good at software and content. The cooperation between the two is also a strong alliance. The hardware is made by Lenovo, while the system is customized by KTV, and provides a "10 million level cloud music library". It also supports remote control or WeChat code scanning and song ordering.
In fact, everyone is familiar with Xiaoxin microphone UM6. This time, we mainly launched a special version of China Red color matching. 14mm capacitive radio unit, 2500mAh large capacity battery, supporting real-time ear return. On the contrary, the package headset is more interesting. The 40mm diameter unit supports intelligent noise reduction and Bluetooth 4.1 functions, and supports normal mode or monitoring mode. The most amazing thing is that it provides power amplifier mode, which can instantly transform into a small speaker, which is not common on ordinary headphones.
The UM20 is a relatively simple microphone product. It is a smart microphone with high positioning. Its biggest feature is that it supports real-time ear return. In terms of product parameters, 14mm back electret FET capacitor radio unit and 2500mAh large capacity battery can provide a maximum use time of about 10 hours. In terms of connection, the UM20 supports USB-TypeC or transferring Lightning to input lossless audio, and can also bridge with mobile phones through wireless repeaters.
The ice cream microphone UM3 is finally positioned as a microphone for children through the big data analysis of the national karaoke song, so it also adopts a cute appearance like ice cream.
In terms of price, Xiaoxin Microphone UM6 China Red Edition is priced at 268 yuan, the package version is priced at 899 yuan, and the karaoke microphone digital version is priced at 528 yuan. The price of the other three products is still to be determined, but they will be sold in the near future.
In the exclusive interview after the meeting, when referring to whether Lenovo has entered the live microphone market in addition to the karaoke market, Cai Hao, the general manager of Lenovo Group's smart home and display business in China, said: karaoke and live broadcasting are not in conflict, but there are some differences in application scenarios and details. Many anchors also use Xiaoxin microphones directly, but more prefer to use special functions or some function points especially for live broadcast.
In fact, we already have computer and mobile phone live sound cards, and live microphone products, and have a strong influence in the anchor community. However, most of the karaoke users are not anchor users, so the public may not be very familiar with this part of the product.
Later, we will also update the mobile phone live broadcast sound card products and launch the live broadcast mixer sound card. The details, sense of exclusivity and ease of use of these products will have new breakthroughs than before and competitors, which is also the key reason for our confidence in the live broadcast field.
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