Since 2017, there has been news of the iPhone 9. After reading countless revelations, Apple finally held a new product launch in the United States on September 13, bringing us the iPhone XR, iPhone XS and iPhone XS Max that everyone cares about. Which iPhone will be your dish?
（ Children make choices, adults all want ）
This press conference is also a watershed of Apple's design. The flagship iPhone fully embraces Liu Haiping's design. The iPhone 6 design, fingerprint recognition, 16:9 and the most powerful LCD that have been used for four years have all been thrown into the dustbin of history. Of course, if you miss it, you can still buy the old iPhone.
Incense warning
(I diagram flow)
First of all, the price of the new XS series is very high, and the top configuration is up to 12 million~and it is still a 5W charging head with 10000 years of life. I began to doubt whether I had bought a fake iPhone.
iPhone XS
XS is a mid term model, and its appearance is the same as last year's X, such as 5.8 inch OLED screen（ 2436 x 1125，458ppi ）, stainless steel frame, etc. The main upgrade points are: gold and 512GB versions, A12 Bionic SoC IP68（ Finally! ）, new cameras, etc.
A12 Bionic, like Kirin 980, is also a 7nm process, with a 4-core GPU+6-core CPU+8-core AI engine. The GPU claims to be 50% faster than A11, but whether the small version can suppress the heat remains to be verified. Judging from last year's X, it is estimated that it is not optimistic, but the performance of the large version should be good. The unlocking speed of Face ID has also been improved, but the specific speed is unknown.
Apple said that the XS has a 30 minute longer battery life than the previous generation. It is estimated that the battery capacity has not changed at all~
The camera is a highlight of this new iPhone upgrade, and the level of photography that has been complained about for many years has finally been improved: it is still dual 12 million pixels+dual optical anti shake, using new sensors, 1.4 μ m unit pixel area, full core dual pixel focusing（ Should be? ）, new ISPs and algorithms. And there are more ways to play. When taking portraits, you can adjust the virtual aperture. However, it seems that this is something that Android phones have played for a long time~but I believe that the ability to take photos must be greatly improved than previous generations.
And XS finally supports dual cards! The implementation form is one real card and one eSIM（ Cannot physically double card ）。 But Xs Max has a special edition in China! Solid double-sided card slot! The Bank of China and Hong Kong version are one real card and one eSIM. Apple Dafa is good! But it's very sad that only XS Max and XR have physical dual cards, and iPhone XS does not have this treatment~
It can be booked on September 14, and will be officially sold on September 21.
iPhone Xs Max
The XS Max is the machine that the big screen party fans dream of. Basically, all hardware configurations are consistent with XS, which is equivalent to XS's year-on-year expansion. Its body size is consistent with 8 Plus. It is equipped with a 6.5 inch OLED Liu Haiping（ 2688 x 1242，458ppi ）, also equipped with A12 Bionic SoC, new cameras, etc.
What is more powerful than XS is that the national bank version of XS Max supports physical dual card!
It can be booked on September 14, and will be officially sold on September 21.
iPhone XR
Colorful color matching is a highlight of this XR. There are six kinds of color matching: white, black, blue, coral, yellow and red. And as rumored, the iPhone XR is equipped with a 6.1 inch Liquid Retina LCD Liu Hai screen with a resolution of 1792 x 828326 ppi. The LCD party may be disappointed because the ppi is not as high as 8 Plus.
And because of the screen material, its frame and chin are wider than the other two iPhones. At first glance, it seems that this is Xiaomi 8 SE, but no matter what, it is better than the previous aircraft carrier design. The Liu Haiping design also means that XR uses Face ID to unlock, and I hope Touch ID will go well all the way.
The XR is also equipped with A12 Bionic SoC, so there is no need to worry too much about its performance. So the previous disclosure is consistent. This machine has no 3D Touch and only IP67. Moreover, the XR is a single camera, which is consistent with the main camera parameters of XS. Although there is one camera missing, the portrait mode can still be realized through software algorithm~
And very conscientiously, the XR version of the Bank of China also supports entity dual cards, and I feel that it can be bought!
Booking will start on October 19, and it will be officially launched on October 26.
Competitiveness analysis
From these new iPhones, what I'm most interested in is not XS or XS Max（ Or because of poverty~ ）, but a relatively special XR, because it is a LCD screen and colorful. More importantly, XR is the cheapest of this new iPhone, and it also has dual cards. If you have never used the iPhone, want to taste something new, and hate OLED, you may want to consider XR.
The XS is a model that has been slightly changed in the medium term. For users who bought X last year, it may not be very attractive. If you didn't buy X last year and don't like large screen phones, XS will be a good choice. So the target audience of XS Max is very clear: I want the strongest iPhone with the largest screen and dual cards, and I don't need money!
The 512GB version of the XS series may not work well for most users, unless you rely heavily on your phone and all your personal information is stored here. For example, the Hong Kong version can be purchased for price advantage, and more importantly, the Hong Kong version XS Max and XR also support physical dual cards. However, judging from the situation in the past few years, it must be difficult to buy in the early stage~
How to buy?
This year, Tmall launched the "kidney preserving charm", and announced that the mobile phone "hedge buy back" plan was officially launched on September 14. After one year's use of the new iPhone with the mark of "hedge buy back" on the Tmall platform, if there is no damage, repair and intact appearance, the designated recycler of Tmall can buy back the new iPhone at a price of 60% in cash. That is to say, consumers can use the iPhone Xs for one year at a price of 40%.
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