On the morning of September 27, the second vivo enterprise ecological partnership conference and the work area platform conference was held in Shenzhen, vivo The "work domain platform solution" specially developed for the government enterprise market was released, which integrates the "personal domain" in the life scene of the public consumer and the "work domain" in the special work scene, integrates the different needs of different consumers for mobile phone products in different environments, saves the trouble of multiple mobile phones switching back and forth, and brings more security Convenient product selection and solutions.
At the same time, vivo also demonstrated the first landing product of the work domain solution on the site. This product is based on the vivo X21, equipped with Qualcomm Snapdragon 660 AIE mobile platform, a new generation of 6.28 inch full screen with broad vision, 6GB+128GB transport and storage, as well as the rear dual camera with 24 million+5 million pixels and the front camera with 24 million pixels, are consistent with the mainstream mobile phone products facing the mass consumer market in terms of product configuration performance, so as to ensure that users can enjoy the pleasant experience brought by vivo mobile phone products, whether in the "work domain" or in the "personal domain" time and scene, Achieve "non discrimination".
One mobile phone, two roles, work and life
In the era of highly mobile and digital information, the personalization and privacy protection of mobile phone products are becoming more and more important for ordinary consumers; Information security also faces many risks for military camps, police and government affairs, education, large enterprises and other industries. As the world's leading smartphone manufacturer, vivo has seen the demand signal sent out by the industry, integrated and upgraded the enterprise in-depth customization function and mass mobile phone product experience that used to require special technology to achieve, and finally created two independent scene spaces on the same product terminal to maximize the benefits of government and enterprise users.
In the past, when users used a mobile phone to deal with many complicated things in work and life at the same time, they would almost encounter the confusion of work and life. In the face of the same address book, the same social application, a single interface, etc., information security accidents would easily occur if they were not careful. If users use two or more mobile phones, they will not enjoy substantive convenience, but will face compatibility problems caused by different mobile phone models, as well as energy and time consumption caused by inconvenient information transmission.
The "work domain platform solution" released by vivo is similar to the "dual mode" developed in mobile terminals. On the one hand, it is a "personal domain" mode to meet the needs of life, entertainment and social interaction, which is no different from the experience of ordinary smart phones; On the one hand, the "work domain" mode, which is deeply customized according to the enterprise standard entrance and designed for a specific work environment, is controllable, developable, safe, professional and other characteristics, supports special isolation and closure, and configures private networks and control applications. Although the two modes exist in the same mobile phone terminal, the applications, data, information and functions are isolated from each other and operate independently without interference.
In order to improve the security of the work area, vivo also sets the scenario switching mode with special professional needs according to the use environment. For example, ordinary government and enterprise customers can use the key fingerprint to switch; Customers with high confidentiality requirements can set dial password; Customers with high convenience requirements can even achieve automatic switching across scenarios. The deep customizable feature of the "work domain" provides convenience for more scene coverage and on-demand switching, so that the easy life experience and the work requirements requiring safety and convenience can be perfectly compatible on the same mobile terminal.
Everything starts from the needs of users. Vivo once again leads the industry
Since its establishment, vivo has always adhered to the research and development mode of self research and self production, and has always maintained the industry leading level in terms of technological innovation, user experience, quality assurance, etc. of mobile phones by using the world's six major research and development centers and four production bases. After years of market refining and successful creation of many products, vivo has grown into the top three smartphone R&D and manufacturer in China, with more than 200 million users worldwide, and has accumulated rich experience in user pain points exploration, frontier market development and product creation.
Consumer demand is the core driving force of Vivo product development. In addition to keen insight into the needs of the masses, and constantly providing the ultimate product experience for the mass consumer market, vivo also continues to expand its mobile phone functions to more industry segments. As early as 2016, vivo began to focus on and enter the government enterprise market, providing customized mobile phone products and functional services for government enterprise groups.
Mobile informatization is growing at a rate of 33% every year. For government and enterprise groups, mobile terminals need an integrated experience solution that can simultaneously solve the problem of safe work and personal convenient use, while ordinary retail machines obviously cannot directly carry such industry needs. Vivo hopes to make full use of its R&D and manufacturing capabilities, take the work domain platform with standardized capabilities as the entry point for cooperation, and provide one-step, systematic solutions for the special needs of the government and enterprise markets. And through continuous R&D investment, it is synchronized with the mobile phone iteration in the mass market. The dual domain product is the best solution for the government enterprise market presented by vivo, which is "user demand oriented".
Healthy and lasting industry relations, escort the vivo product experience
Vivo's market insight sensitivity and product innovation ability are also closely related to Vivo's healthy and lasting industrial relations.
After nearly two years of business exploration and innovation, Vivo has successfully launched dozens of mature solutions and reached cooperation with nearly 100 enterprises, involving military and police justice, FMCG manufacturing, finance, medical care, government and many other industries, covering nearly 3 million users in active government enterprises.
At the same time, Vivo has always adhered to the principles of openness, cooperation and win-win, maintained good relations with potential customers and partners in the industry, strengthened communication and cooperation with more leading technology manufacturers in the industry by holding enterprise ecological partner conferences and other forms, realized resource integration, helped to launch more powerful industry solutions, and promoted the common development of the industry.
The great changes in the industry have given Vivo a new mission and value. Vivo, standing in a new perspective, has opened up a new understanding of the larger market dimensions represented by government and enterprises. In the future, vivo will also assume the multiple roles of demand discoverer, solution provider, industry innovation promoter, etc., and explore a broader future of the mobile phone industry.
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