On September 14, it was reported by foreign media that the price of the new iPhone in the United States ranged from $749 to $1449. In Europe, even the cheapest iPhone XR started at $1000 (about 6846 yuan), and the top version of the iPhone XS Max was close to $2000 (about 13693 yuan), making the iPhone XS series the most expensive phone in Apple's history. Recently, Apple CEO Cook explained the price of the new iPhone, saying that enough people are willing to pay for the innovation and product value of the iPhone XS series.

This is what Cook said in an interview with the Japanese Economic News. After the launch of Apple's new products, Cook said that Apple believes that people are willing to pay a wide range of prices for mobile phones. The company's ultimate goal is to "serve everyone". The current iPhone 7 starts at $449, while the iPhone 8 series starts at $599, In this way, Apple achieves its ultimate goal. If you want to experience the functions of the iPhone X series at a low price, Cook suggests buying the iPhone XR, which also has a colorful body, and also has an A12 processor and a full screen design. However, we know that the starting price of the iPhone XR of the Bank of China is 6499 yuan, which is not low at all.

Cook finally said that the iPhone has played a great role in people's lives in the past decade, which may be why some users are willing to pay a higher amount to buy Apple's latest devices, such as the new iPhone, Apple Watch or iPad.

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