On September 21, it was reported that today Apple's latest flagship phones, iPhone XS and iPhone XS Max, were launched for the first time in many parts of the world. Different from the busy debut scenes in previous years, this year's new iPhone can be said to be the most unpopular iPhone in history. According to the photos shared by netizens, the Apple Store retail stores around the world were quite deserted this morning. Only a few fruit fans were in line, and there were no scalpers waiting for the price increase.

The author believes that there are two main reasons for this phenomenon. One is that this year Apple Store retail stores have adopted the sales mode of online reservation and offline delivery. If there is no reservation qualification on the day of the first launch, fans will not be able to buy the iPhone XS series in line. In addition, Apple Store retail stores have also adopted the method of time division reservation, Consumers can only pick up the machine from the store at the scheduled time, so the flow of people is greatly reduced.

The second reason is the product problem. After the release of three new phones, such as the iPhone XS, many people said that this year's Apple phones lacked innovation, only the performance was upgraded routinely, and the appearance and functions were not changed significantly. Therefore, Apple's stock price was also affected.

The coldness of the new iPhone can also be seen from the scalper's quotation. The dealer quotation of the iPhone XS and iPhone XS Max 64GB and 256GB launched today is lower than the official price, while the iPhone XS 512GB is about 1000 yuan higher than the official price, and the iPhone XS Max is about 2000-5000 yuan higher than the official price, and the price is unstable. Maybe the dealer quotation of the 512GB new iPhone will return to the official level within a week.

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