Mobile Fashion Brand Transformation Vivo Shines at New York Fashion Week
Mobile Fashion Brand Transformation Vivo Shines at New York Fashion Week

The Spring/Summer 2019 New York Fashion Week has ended. At this Fashion Week, Vivo, a mobile phone brand from China, can be said to be brilliant. With its unique fashion concept and ultimate design technology, it has demonstrated the beauty of the combination of "technology+fashion" in New York Fashion Week, a heavyweight stage of international fashion.

At the just concluded New York Fashion Week, vivo has become one of the most popular Chinese brands. At the show, vivo, together with its designer brand ANGEL CHEN, released the "ANGEL CHEN Spring/Summer 2019 Series" in New York, using the design language of "light sense aesthetics" to integrate the scientific and technological elements of vivoX23 into art and fashion, showing a distinctive and unique "trendsetter" attitude.

At ANGEL CHEN's show, the vivo X23, as a distinctive and personalized fashion accessory, went on the catwalk with the model, complementing the on-site fashion atmosphere. At the same time, during the whole show, Vivo product designer and Vivo X23 spokesperson Liu Wen also attended the show to exchange fashion ideas.

Going out of the show, Vivo visited CFDA with his thinking and practice on fashion and absorbed the views and experience of fashion designers from CFDA. As we all know, as the sponsor of New York Fashion Week, CFDA has an absolute position in the fashion industry, and the designers of CFDA also have deep design talent and unique fashion taste in the industry.

This time, the two designers Vivo visited were jewelry designer Monica Sordo and fashion designer Nicole Miller. At the same time, Vivo has also been recognized by fashion professionals with its awareness and practice of fashion attitude, which is of great significance to the whole industry.

In the eyes of Monica, a jewelry designer, color has always been the most intuitive expression in product design. Through the transformation of light, it can bring everyone their own sense of beauty and fashion. This coincides with the design concept of the "optical aesthetics" of vivo X23. The design concept that Vivo X23 wants to express has many things in common with jewelry design, which is to show the brilliance of fashion through the change of light. No matter how the times change, light and shadow will be the constant theme in the field of fashion.

Fashion designer Nicole Miller said that vivo brought mobile phones to the catwalk as a fashion element. This idea is very creative in itself, and from the perspective of on-site effect, it is also very excellent. For everyone, mobile phone is not only a simple communication product, but also a carrier to show people's personality and fashion attitude, and to meet people's self expression. It has fully met the value carried by any fashion accessory.

In addition, vivo also invited the famous fashion KOL to feel the fashion atmosphere of New York and explore the fashion inspiration in product design. At the same time, with its fashionable design and concept, vivo X23 has won the favor of many trendsetters in New York, the fashion capital.

As the latest product of vivo, vivo X23 breaks the homogenized appearance of mobile phones at one fell swoop, integrates "light" as a distinctive element into industrial design, uses innovative technology, goes through 12 versions of computer simulation of light path effects, more than 400 schemes screening, and more than 5000 hours of grain carving, and finally achieves a colorful, flowing, natural, and coherent light path flow, It interprets the infinite changes of light and the undefined fashion. At the same time, in order to ensure the consistency of appearance and vision, vivo X23 also uses the fourth generation screen fingerprint, micro slit earpiece, hidden distance sensor, hidden light sensor and other industry-leading technologies to achieve a minimalist integration effect, reflecting a high-level sense of future technology.

It is not difficult to find that as a newcomer to the fashion world, Vivo has fully demonstrated the attitude and concept of "technology+fashion" with the new X23. At the same time, vivo is also carrying out more attempts and explorations. It is gratifying that these attempts and explorations have also won the recognition of professional fashion people and the pursuit of fashion people.

With the fashion concept of creating trendy pieces for young people, vivo has attracted the attention of more and more young groups who want to show their own fashion personality. With the continuous improvement of vivo's brand fashion image, the label of "fashion and trend" has also been branded into vivo.

As perhaps the most fashion savvy manufacturer in the mobile phone industry, vivo has successfully upgraded to become a trendy brand in the mobile phone industry and a representative of fashion trends. Perhaps in the future, the standard for judging trendsetters will not only be the selection and matching of clothes, shoes and hats, and accessories, but mobile phones will also become an important criterion. This is the imagination space Vivo brings to the whole industry with fashion concept.

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Yang Shanwu
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