On September 29, it was reported that today Apple released a new advertising video, which was customized for the iPhone XS Max. The theme of this video is "big". The advertisement also ends with "Everything you love just got bigger", which means "everything you love has become bigger". It seems that people really prefer large screen phones.

At the beginning of the video, a little girl was shooting her pet cat with iPhone XS Max. When she put down her mobile phone, she was surprised to find that her cat had become bigger than a tiger, which frightened her to step back. Then she used her mobile phone to take pictures of the food on the table, which also grew several times larger.

The same effect also appears in various places. As long as the things displayed on the screen of the iPhone XS Max become extremely large, such as the beautiful woman in the video call, the Kirky dog on the street, and the bubbles from the mouth of the little girl.

According to RBC Capital Markets, a well-known analyst company, the large screen version of the iPhone XS Max is currently the most popular iPhone model in the market, and has also brought greater profits to Apple!

RBC said that due to the increasing number of Apple users choosing a larger storage capacity, a Daryanani purchase intention report showed that the willingness to purchase a new iPhone this year reached 26%, up 6% from last year, and 68% of the respondents said they planned to purchase an iPhone with a larger storage capacity, At present, the new iPhone XS and iPhone XS Max are available in 64GB/256GB/512GB.

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