On July 31, various analysis institutions successively released the latest data of the global smartphone market. According to the latest market data released by Counterpoint, in the second quarter of 2018, the most popular mobile phone model in China's domestic market was OPPO R15, with a market share of 5%. Vivo X21, iPhone X, iPhone 8 Plus, and Honor 7C followed in turn.
Data source: Counterpoint
Counterpoint analysts pointed out that in this quarter, OPPO and vivo expanded their businesses in the high-end market by launching OPPO Find X and NEX. In the second half of 2018, as Apple updates its products and Huawei is about to launch the latest flagship product Mate series, the competition in the high-end segment will become more intense.
On the same day, the second quarter global smartphone market data released by IDC, an analyst, showed that OPPO continued to rank fifth in the world with 8.6% global market share. IDC reported that compared with the same period last year, OPPO achieved 5.1% growth in shipments as it continued to expand markets in the Middle East and Africa, for example. The launch of OPPO Find X has won OPPO market praise such as innovation, borderless and fringe free, and also won market attention.
Previously, the sales data of various domestic e-commerce platforms also showed that OPPO Find X was hard to find, and consumers paid high attention to OPPO Find X.
OPPO Find X