BYD promotes "Dragon Beam" and wants to be "China Light Factory"
BYD promotes "Dragon Beam" and wants to be "China Light Factory"

 

"Dragon Beam" shines in the sky

With the rapid development of science and technology, automobile is not only a traditional mechanical manufacturing, but also an electrified and intelligent battlefield. Both emerging automobile enterprises and traditional manufacturing giants are struggling in this future battlefield, and BYD is one of the heavyweight competitors. As a pioneer of domestic electric vehicles, BYD has rich experience in the electrical field, and its battery modules are widely praised. In addition to its efforts in electrification, BYD has also made great efforts in appearance design in recent years, inviting former Audi design director Wolfgang Iger to join in, which has also made BYD's skill in appearance design soar. Recently, BYD released "Dragon Beam"( Chinese name: Longjing) series of family style lamps, which is the first time that BYD's thinking in the field of lamps is presented to the world in an independent way. This is also the first time for domestic automobile enterprises to hold a special light theme press conference.



With the launch of the "Dragon Face", BYD Dynasty series models ushered in new "eyes" - "Dragon Beam". Focusing on the language of culture, technology and experience, BYD perfectly integrates Chinese traditional culture with modern technology to bring unique experience to consumers.


At the activity site, Wolfgang Egger, BYD's design director, introduced the planning of BYD's lights. The development direction of BYD's lamps will be to use cutting-edge technology in a large amount. The future lamps will be more scientific and highly intelligent. BYD's future lights will take "E-SEED lights" as the starting point, realize the sublimation from "Function" to "Emotion", and realize the interconnection between vehicles and the environment.


Mr. Chen Gang, General Manager of BYD's 6th Business Unit and Solar Energy Business Unit, introduced the technology of the whole industry chain of lights. As the only company integrating the design and manufacturing of lights, BYD has achieved four characteristics in lights: high efficiency, integration, characteristics and intelligence. High efficiency mainly refers to the use of LED light sources. The power consumption of lamps is only about 20% of that of traditional halogen lamps, and the lighting effect is brighter and more uniform. Integration refers to the unique driver modular design, which effectively reduces the development cycle and cost of the whole lamp. Characterization refers to the streamer dynamic steering light and luminous logo of the "Dragon Face" series. BYD is also the first car company to make the logo shine. Intelligentization means that in the future, BYD's lamp system will switch from BCM control to CAN-BUS control, so as to realize intelligent control of the lamp. In the future, the lamp will not only be a simple lighting.


Design inspiration comes from Chinese traditional culture


The new generation of Tang's "Dragon Beam" design integrates elements such as "dragon" and "cornice". The full LED linear interactive headlights are hidden under the dragon's whiskers, long and narrow, sharp and profound.



We have drawn a lot of inspiration from Chinese traditional culture, especially the traditional totem of China, the dragon. Tang's "Dragon Beam" design is also inspired by the dragon eye, full of arrogance.


A new generation of seamless through LED dual taillights, which are integrally formed in Tang Dynasty, adopts symmetrical winding design, widens the car body visually, and outlines the posture of "dragon swimming around the world", presenting the traditional cultural atmosphere.


Qin Pro's "Dragon Beam" design evolves the shape of weapons of the Qin Dynasty, such as "halberd", as the outline of the front and rear lights of Qin Pro.


Qin Pro's "Dragon Beam" design is inspired by the dragon. In addition to the longan, it is also inspired by the dragon claw. Under the light and shadow of the triple lamp posts, the image of "Dragon Scratch" is ready to emerge.



In terms of wake-up form, Qin Pro's "Dragon Beam" uses star blue suspension wake-up. At the moment of starting, the triple dragon claw lamp post lights up in turn, with the same frequency of breathing and resonance with the pulse. The gradual blue light charm is deep like a Wolong awakening, full of ritual sense.



The appearance design of E-SEED lights integrates Chinese traditional culture such as dragon, heaven and earth.

 

In combination with the overall design language of "Dragon Face", BYD's "Dynasty Series" lamps have realized the family design style of narrow headlights, through tail lights and other parts, making the whole vehicle more recognizable.


Technology, beauty and effectiveness


The new generation of Tang adopts 527 LED beads with different powers, realizing the full LED of the lights. Compared with halogen lamps, the new generation Tangche lamps can save more than 80% energy.

 


In terms of internal details, the new generation of Tang "Dragon Beam" is created with various aesthetic elements such as aircraft and diamond lens.


The three lenses of the new generation Tangyuan low beam lens lamp set adopt the suspension design, which is full of science and technology and has great visual impact. At the same time, the all-weather corner light is also equipped in the new generation of Tang, which meets the illumination brightness in rainy and foggy days, and realizes turning light compensation. In addition, the headlights can be effectively combined with the intelligent camera, which can automatically identify the driving conditions, and realize the automatic opening and closing of the high beam, which is more safe and intelligent.


The new generation of mid tail lamps with a total length of 1.27m in Tang Dynasty are molded and welded by luxury cars, which makes the posture of "Longyou Sihai" appear vividly.

 

Experience, make technology more warm


A new generation of Tang streamer type turn light, with the beauty of light and shadow, makes interaction more warm.


 

Surrounding interior atmosphere light, with 7 color changes, meets the emotional demands of different situations. BYD is the only car enterprise in the world that has mastered the whole industry chain of lights. It has profound technical accumulation and R&D strength, and will enable the rapid iterative upgrading of "Dragon Beam" to create a better travel experience for users. In the future, BYD Lamps will take "E-SEED" as the starting point and comprehensively "intelligent interaction".


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