On August 17, the "GameOn" 2018 global game trend event jointly created by Blooming Culture and Innovation and Barbican Art Center in the UK was opened in Pengcheng Shenzhen. In the exhibition space of more than 3000 m2, "GameOn Blossom" outlines a video game museum with unimaginable artistic language, displays the history, culture, surroundings and future of global video games spanning half a century, and tells the artistic charm of video games.
Wu Yihuan, Vice Mayor of Shenzhen Municipal People's Government, Ren Kelei, Chairman of Shenzhen Design and Art Alliance and President of Shenzhen Design Federation, Lu Guiping, Deputy Director of Nanshan District ⼈⼤⼤⼤⼤ Standing Committee, Xiong Dechang, Director of ⽂⽂⽂⽂⽂⽂⽂⽂ Industrial Development Office of Shenzhen ⽂⽂ Tourism Administration, He Guowei, Policy and Regulation Department of Shenzhen ⽂ Tourism Administration, Tong Yanhui, Director of ⽂ Industrial Development Office of Nanshan District ⽂ Tourism Administration, The opening ceremony was attended by government leaders such as Yang Youxuan, an investigator of the Publicity Department of Nangui District Party Committee (⽂ Sports Bureau), Yang Juze, the founder and chairman of Blossom Cultural and Creative Investment Co., Ltd., Patrick Moran, the head of Game On exhibition of Barbican Art Center in the UK, Liu Hongjie, the general manager of Shenzhen Overseas Chinese Town Urban Entertainment Investment Co., Ltd, While jointly witnessing the settlement of the world's first video game museum in China, it also sent a signal that the "Sword of Damocles" hanging over players is disappearing.
"GameOn blossoming" set off a new experience storm of game exhibition
This "GameOn Blooming" game festival has 15 exhibition areas, covering early games to future games, game concepts to game packaging, game design and production to game release, etc. It comprehensively presents the development process of global electronic games for more than half a century, and fully reflects the concept of "More Than Just A Game". More than 150 classic video games were exhibited in the exhibition, including PONG, the world's first arcade game, Adventure, the world's first game with "colored eggs", Space Invaders, known as "one of the greatest games in history", and Pac Man, the world's first game with wide coverage of women and children players As well as Super Mario Bros., a popular video game superstar for nearly 40 years, players can not only experience the world's classic top games in person, but also directly attack the whole process of a game from concept to packaging, and grow into "super players" who are familiar with the history of global video games and understand the production of video games.
Different from conventional museums such as history and art museums, the video game museum built by "GameOn Blossom" can not only be touched, but also experienced. This allows the audience to form a whole with the game content, game characters and game process, and jointly create a "living museum". The players involved in the video game are not only onlookers but also participants, which creates a new experience storm for the game exhibition.
At the same time, in order to enrich the viewing experience of the players, the event was held at the same time, including Nintendo, Microsoft XBOX SEGA、AtariPONG、 Murakami and other "giants" in the fields of games, trends, art and technology have jointly carried out a massive cross-border cooperation, presenting game culture exhibitions, game peripheries, brand flash stores, trend experience stores, limited manual and main activities to the public, creating a game culture trend experience beyond IN and SKR.
"GameOn Blooms" Innovates the Artistic Charm of Video Games
If the "GameOn bloom" has brought unprecedented viewing experience to the audience, the factor that makes this experience possible is the sense of participation in video games. As Goethe said, "the highest task of every kind of art is to create a higher reality illusion through illusion". Music, film, visual art and other art forms can bring "higher reality illusion" to the audience through the creation of "from life but higher than life". However, on the basis of creating "higher reality illusion", It also presents a kind of "virtual reality", which originates from the fact that the players get rid of the identity of bystanders and participate in it. For example, we described an adventure through novels, film and television language. The meticulous plot design is enough to make the audience feel the excitement of the adventure. In the adventure series games such as Tomb Raider displayed in "GameOn Bloom", players can become explorers and go on this adventure in person.
This kind of artistic essence makes video games show unique charm, and also makes "GameOn Bloom" appear so different. It presents the history and culture of global video games in kind, but allows the audience to "experience" this history in the participation experience, and finally forms a perception beyond the physical. This means that the game has a more profound impact on players. It builds one virtual world after another for players to experience the real life experience in the virtual world.
It is based on a deep insight into the nature and value of video game art that the Cultural and Creative Center and the British Barbican Art Center hit it off, "moved" the video game museum to China, so that players can truly experience the imagination and positive energy brought by video games and grow into "super players" in the process of "tasting" the "brief history" of video games.
Blossoming cultural creativity, making art within reach, and leading the trend of upgrading Chinese cultural consumption
As Yang Juze, the founder and chairman of Blossom Cultural Innovation, said in his speech, "Electronic games are also a kind of cultural innovation, which can make game culture and game art a life within the reach of players".
Since the "Blossom Garden" was built in the OCT Creative Park in Shenzhen in 2016, Blossom Cultural Innovation has been on the road of promoting the city's literary and artistic life. After that, it was out of control, from creating the world's largest TeamLab exhibition "Dance Art Exhibition&Future Amusement Park" to the world's second and China's first TeamLab restaurant "Flower Dance Art by TeamLab", from the world's largest Dunhuang cultural exhibition - "Mysterious Dunhuang" to the first ART CHENGDU International Contemporary Art Expo TeamLab Future Amusement Park Wuhan Exhibition, and then to this "GameOn" 2018 global game trend event, to create a gathering place of literary and artistic life with "Blossom Garden" and the first blossoming art creative center to be opened in Xi'an, to explore technology and aesthetics with teamLab art exhibition, and to demonstrate the world cultural heritage with "Mysterious Dunhuang" cultural exhibition Blooming "video game museum explains the unique charm and value of games to the world.
