As a domestic flagship, Meizu 16 has many highlights: Snapdragon 845, no bangs, cheap, pretty good appearance, etc. Yes, it was quite attractive, until the 1:37 second new machine advertisement appeared at the press conference.
When the author watched the promotional film, the doctor diagnosed that I was suffering from embarrassing cancer, but this was not because the film was not well shot. On the contrary, the view it expressed was very original and the style was also very novel. What was the problem? I usually like to watch all kinds of commercials, especially those creative works on the Super Bowl. Although most of them are only a few tens of seconds long, they can give me endless aftertaste.
Here's why.
The Pixel 2 series is Google's current flagship product, but the native Android system is not very popular here. Because it is difficult to use, it needs to prepare a ladder, there is no dual SIM, it cannot expand storage, and the memory is not large enough, so only a small number of people will buy it, Love to play computer games This is one of them.
In November last year, Google launched an advertising film on YouTube, which lasted 1 minute and 54 seconds. After watching it, the author couldn't help sighing: it's really good! I have seen it for many times, and also learned from similar editing techniques in the original video of Ainong Computer. Because of this advertisement, Pixel 2 XL has become my standby computer.
Time came to Meizu's new product launch conference on August 8. At the first 10 seconds of watching Meizu's promotional film, I suddenly had a very familiar feeling. On second thought, it was the Pixel 2 advertisement I saw last year. But Gu Youyun: if there is a similarity, it is purely coincidental, so I didn't think too much about it. Continue to watch, and the more I see it, the more I feel it is not right: Eh, why are there so many similarities? After reading it, the author decided to（ Google and Meizu ）Download the promotional video to the computer and study it carefully.
What are the similarities?
（ Video collection of similarities ）
（ Same scene 1: two girls are sitting on the swimming circle, and this lens adopts a top view angle ）
（ Same scene 2: two girls take a bath in the bathtub and talk with the voice over ）
（ Same as scenario 3: ）
Google advertising film actress asked: Can it see in night? （ How did you behave at night? ）
The actor of Meizu commercial film said: Let's have a tripod. Even the whole background sound is the same（ Animals are cooing ）~
Then they began to take photos. At this time, the sequence of the timeline was -- press the shutter -- show the sample in full screen. This part was different only from the subject.
The functions described in the two commercials are different. After all, they are not hardware products of the same era, so the highlights of each are different. But in fact, Meizu's shooting method, story frame structure and the above mentioned scenes are very similar to Google's advertising. I wonder if this is purely coincidental~
OK， Now let's watch their complete advertising videos. For the best experience, we suggest you watch Pixel 2 ads first, then Meizu ads. *The author has translated the English advertisement
（ Google Pixel 2 unofficial Chinese advertising ）
（ Official promotional film of Meizu 16 ）
Famous creative director Don Draper In "Mad Men of Advertising", it was said that advertising is only based on one thing - happiness, which is the breath of a new car and the freedom of fearlessness. But after watching the Meizu commercial, the author felt no such feeling. At the same time, after watching two commercials, I suddenly remembered Jobs' words: good artist copies, great artists plagiarize（ Manual dog head ）。
I believe everyone should have an idea. Is it pure coincidence or tough coincidence? Welcome to leave your thoughts at the bottom of the article.
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