Half of 2018 has passed, and this year's smartphone market is much more exciting than last year's. However, HTC, as a veteran of smart phones, does not seem to have burst out new vitality. In the just released financial report in June, HTC is still unable to stop the downward trend.

According to HTC's data, the revenue in June 2018 was NT $2.23 billion, equivalent to about 480 million yuan, down 67% year on year; Even though May of this year is much lower than that of last year, June is still 9% lower than that of May, and the downward trend shows no sign of stopping.

In the first half of this year, HTC's total revenue was 15.56 billion NT dollars, equivalent to about 3.4 billion yuan; The revenue in the second quarter was NT $6.77 billion, down 58% year on year. The revenue in a single month or a quarter declined by more than 50%.

Although HTC launched a new flagship U12+to compete with its friends this year, the team that developed Pixel has been merged by Google. Can the rest of the staff turn the tide? This hope seems very slim at present.

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