Love to play computer games On July 25, it was reported that Kantar, a market research organization, released the market research report of the smartphone industry in the second quarter of 2018 today, announcing the share of smartphone operating systems in many major markets around the world.
Let's mainly look at the situation in China and the United States. In China, Android's market share has risen from 78.4% in the same period last year to 80.4% at present, while Apple's iOS system share has declined by 2.1%, which is mainly due to the rising of domestic mobile phones.
Although the market share of the iPhone has declined, Kantar's survey shows that the most popular model in China is the iPhone X, and the single machine accounts for 5.3% of the total market sales. In fact, since November 2017, the most popular model every month is the Apple iPhone X. Many domestic consumers still have this idea: why not buy an iPhone when the price is more than 5000/6000 yuan? This is expected to change only if domestic brands continue to work hard in high-end mobile phones.
In the United States, the share of iOS reached 38.7%, up 5.9 percentage points year on year, while that of Android dropped to 61%. Among the top 10 best-selling models in the second quarter of this year, there are 8 models of iPhone, from iPhone SE to iPhone X. However, the most popular models of Americans are the iPhone 8 and 8 Plus, which accounted for 20% of the total iPhone sales in the past three months in the United States, higher than the iPhone X. It should be that Americans have different consumption concepts from us.
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