On July 19, Xiaomi officially announced the third generation product of the Max series - Xiaomi Max 3. As the ultimate big screen work that focuses on the differentiated market, Max is a special presence in the Xiaomi series of mobile phones. It does not want to be as sharp as Xiaomi 8, nor does it want the invincible cost performance of Hongmi. Xiaomi Max is more like being born for those users who love to cook dramas and enjoy the experience of super large screen games. It has always been not the leading role of the Xiaomi family, But today, Xiaomi Max 3 has a special identity - the first mobile phone released by Xiaomi after its launch.

The Xiaomi Max 3 has many similarities with its predecessors, among which the most impressive is the exaggerated oversize screen.

The front is a 6.9 inch 1080P level LCD full screen, with an aspect ratio of 18:9, a contrast of 1500:1, and a screen proportion of 85.19%. The addition of the full screen has ushered in a new era for the Xiaomi Max 3.

The width of the border is well controlled, the black edge of the screen is also well controlled, and the width of the forehead and chin is within a reasonable range. Compared with the previous generation of products, it has really improved in appearance.

Although the screen size is much larger, the body circumference of the Xiaomi Max 3 and the Xiaomi Max 2 have not changed significantly (176.15 × 87.4 × 7.99mm), and the width is still a little narrower. Although it is still difficult to operate with one hand, there is no pressure to hold it with one hand, and the pockets of normal clothes can be stuffed in（ Of course, such a large size must be a little uncomfortable ）。 This Xiaomi Max 3 has three colors: obsidian black, dream gold and deep sea blue.

In terms of the back, the Xiaomi Max 3 continues to use an all metal integrated body, but the process has been improved. The top and bottom of the back are equipped with a hidden injection antenna in the same color as the body. In addition, the "willow waist" waistband design that Xiaomi began to use on Xiaomi 6X this year has also been applied to the new machine, adding a slight arc to the back of the quilt to further improve the fit with the palm.

With the addition of full screen, back fingerprint recognition has become a conventional design of Xiaomi family again.

In terms of configuration, the Xiaomi Max 3 is equipped with Qualcomm Snapdragon 636 processor, LPDDR4x dual channel memory, eMMC 5.1 flash memory, 12 million+5 million pixel AI dual camera in the rear, 8 million pixel front camera, 5500 mAh battery capacity, and supports reverse charging.

The pixel size of the main unit of the 12 million pixels of the Max 3 is 1.4 μ m. The new machine also supports a closed-loop motor and dual PD full pixel dual core focusing, and officials said that extreme speed focusing can also be achieved in dark environment. In addition, Xiaomi Max 3 is equipped with the same AI scene camera function as Xiaomi 8. The front camera supports single shot background virtualization, soft light self shooting and AI face unlocking.

In terms of price, the 4+64GB version sells for 1699 yuan, and the 6+128GB version sells for 1999 yuan. It will be sold online and offline through multiple channels at 10:00 a.m. on July 20. According to Max's previous sales strategy, the stock should be sufficient. However, in this price range, Xiaomi 8SE, which uses Snapdragon 710, is obviously stronger in performance, but it is the flagship of small screen. Large screen or small screen? It is up to consumers to make choices according to their own needs.

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