In recent years, the domestic mobile phone market has become saturated, and many insiders also believe that the domestic mobile phone market has entered the era of stock competition, and users' demand for changing phones is also decreasing. On July 9, 2018, China Academy of Information and Communication (CAICT) The data report of the domestic mobile phone market in the first half of 2018 was released. From several key data in the report, 2018 was indeed a difficult year for the domestic mobile phone market. The mobile phone shipments in the first half of 2018 were 17.8% lower than those in the first half of 2017. The cumulative shipments of the domestic mobile phone market in the first half of 2018 were only 196 million units.

From the perspective of domestic mobile phone shipments from 2017 to June 2018, in the six months from January to June 2018, only the shipments in May increased year on year, while the results of the other five months declined to varying degrees year on year. The decline was most obvious in February 2018, with the shipment volume down 38.7% compared with February 2017. In fact, the sharp decline in shipments did not start in 2018. In fact, we look back at the data of 2017. Among the 12 months of 2017, only February achieved growth compared with 2016, and the other 11 months of data also declined compared with 2016.

In addition, the proportion of mobile phone shipments of domestic and foreign brands is relatively stable, and the proportion of domestic mobile phone shipments is basically maintained at about 90%, in a relatively stable position.