Sony released its latest financial report: the mobile sector continues to lose money
Sony released its latest financial report: the mobile sector continues to lose money

Love to play computer games On July 31, it was reported that Sony today released its financial report for the first quarter of fiscal year 2018 (April June), which was also the first quarterly performance after Yoshida Shihiro took office. Sony Group's sales revenue in the first fiscal quarter of 2018 increased by 5% year on year to 1953.6 billion yen (about 120 billion yuan); Operating profit increased by 24% to 195 billion yen (about 120 yuan). Generally speaking, it is very good.


However, Sony Mobile is most concerned about the performance of Sony Mobile. As expected, Sony Mobile lost money again in the latest fiscal quarter. The revenue of the department was 132.5 billion yen (about 8.14 billion yuan), 2.68% less than the same period last year, and the loss in the new fiscal quarter was 10.8 billion yen, while the profit in the same period last year was 3.6 billion yen.


In addition, in the fourth quarter of Sony's fiscal year 2017, Sony Mobile was the department with the largest loss, with a loss of 44.6 billion yen. On the positive side, although the mobile business continued to be unprofitable in the latest fiscal quarter, the loss amount decreased a lot.


Some netizens said that since Sony was always losing money, it might as well cut its mobile business. Former CEO Yifu Hirai has responded to this question. Sony will not give up its mobile business. "The reason for doing so is not that we think smart phones are the future, but that we must have some devices connected to the network to communicate. If we give up the 'communication' business, we will not have the opportunity to participate in the next big transformation trend.".



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