In the past, when technology products were on sale, the news we heard most was that users ran to Hong Kong and Japan for the first round. But because of OPPO Find X, we saw that foreign users went to the mainland to buy the first launch.
In the last two days, several friend circles repeatedly dominated the screen, including the little brother who flew from Japan to the first store in Guangzhou. The hotel dragged his luggage to the store to buy OPPO Find X. There was also a bearded foreigner who changed his ticket and got the first Find X from Henan Shangqiu University.
The Japanese guy who flew to the first round
The plane was directly re signed, and the bearded foreigner who won the first Find X in Henan Shangqiu University
The launch of Find X at the Louvre in Paris attracted a large number of foreign netizens' attention. In addition, MKBHD and other foreign big media and big V's subsequent new phones were launched, and many foreign forums have opened special editions for this Chinese mobile phone. The foreign popularity of Find X continues to soar, so it is not difficult to understand why so many foreign users come to China to grab the first sale.
One machine is hard to find, and the sales volume explodes
Even foreign friends can see how explosive the first sale of Find X is. It will take JD half a month to get the goods, and there are a large number of netizens on the Internet who want to place orders.
JD changed to 7-day delivery
A large number of netizens who are ready to buy Find X
Netizens who defected and began to "think about life"
The offline situation is much easier to summarize, that is, "people follow the crowd". OPPO Shenzhen Flash Store and other first sale stores reappeared the "Spring Festival Gala" half a year in advance. The payment counter of the store had to queue up, even the on-site display machine had to queue up. The flow of people can be said to be very exaggerated. Find X will be one of the biggest blockbusters in the middle of this year. It seems that there is no suspense.
All the people's "O" fans and reputation
From the perspective of netizens, OPPO Find X is really amazing. I haven't seen such unified feedback from netizens on the Internet for a long time, and many netizens even turned to "tap water". JD made 500000 appointments, with sales exceeding 10000 in 47 seconds and 100 million in 15 minutes; Suning won the first place in terms of sales volume and sales volume of all price Android single products in two hours, while Tmall won the first place in terms of sales volume and sales volume of all price mobile phones.
In addition to the hot sales, OPPO Find X also received unanimous praise from the first batch of users. Those who have done brand work will have a deep understanding. It is more difficult to do a good job of "reputation" than a good product. However, with the appearance of OPPO Find X, we can see that there are many user stories on the site of the first sale, in addition to the first mentioned purchase of new aircraft by JAPAN AIRCRAFT and the return of tickets by foreigners for the first launch.
For example, Amway, which was infected by the artistic atmosphere of the Find X global conference, showed up at the scene of the O powder of British overseas students, and the O powder of 16 years old who came up with the purchase strategy. Judging from numerous user stories and the actual sales of Find X, OPPO's reputation story has continued steadily this year.
The underlying reasons behind the popularity and reputation
After seeing OPPO Find X, many people will think of a question: Why did OPPO make such a product? The answer to this question can be traced back to the unified principles of numerous successful product enterprises: user oriented exploration and solid technical foundation. Technology accumulation requires continuous investment and exploration, but all technologies need to be unified in the direction of user experience to have practical value, and OPPO's corporate philosophy is "user orientation".
Unlike enterprises that blindly cater to the audience, user oriented enterprises will think about and refine the source of user needs, and fundamentally find the real and most direct solution. They will even think about what users need in the future in advance. This user oriented design idea is particularly evident in Find X. The use of OPPO FaceKey 3D structured light technology instead of fingerprints and the use of innovative dual track periscope structure to hide all cameras are all possible designs based on user oriented thinking.
User oriented innovation is meaningful only if it is supported by technical strength. From the outside world, many technologies on OPPO Find X seem to have suddenly changed, but Rome was not built in a day, and the technology accumulation cannot be completed in a short time. All the surprises are just a process of technology from quantitative change to qualitative change, and then to display.
OPPO's six R&D centers in Beishang, Guanshen and the United States and Japan, the total number of global patents up to 26000, the eighth largest patent licensing company in China in 2017, and the number of mobile terminal companies' patents since 2015 are the most practical support behind user orientation.
So looking back many years, users who have experienced OPPO mobile phones should leave an impression. Whether it is face recognition or the 3D structured light technology launched by Android camp in mass production, OPPO will have a very high degree of completion. Even the unprecedented dual track periscope structure is unexpectedly smooth and natural in daily use. The user oriented design enables Find X to innovate boldly while maintaining high practicability. In addition to the strong reputation of previous generations of products, OPPO Find X's hot sales and reputation, although seemingly unexpected, are reasonable.
