Love to play computer games On July 24, it was reported that the 2018 mobile phone industry content marketing white paper was released on the front page today, and the report showed a data of "the proportion of fans of the brand who are also users of the brand". We can see that the percentage of OPPO fans holding mobile phones is the highest, reaching 40.26%, 1.81 percentage points higher than the second place Apple iPhone.

The next ranking is vivo, Xiaomi, Huawei, Glory, Samsung, Meizu, Meilan, Yijia and Hammer. Interestingly, there are relatively large gaps between Xiaomi and Huawei, Meilan and Yijia, and the proportion of Meilan fans is about 10 percentage points higher than Yijia.

Today's headline commented on the fans of Yijia and Hammer mobile phones as follows: their purchasing power is poor, and they are in a state of "only buying fans but not buying" and "only boasting but not buying". This situation is related to the crowd characteristics of fans on the one hand and the low user base of these two brands on the other.

It should be noted that this data does not represent the sales volume of mobile phones. As soon as it was announced earlier, the sales volume of the new flagship plus 6 exceeded 1 million within 22 days after its launch. According to the survey results of today's headlines, many of these 1 million users should choose a mobile phone for the first time.

What do you think of today's headlines?

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