According to foreign media reports, Apple released its financial report for the second quarter of 2018 today. Apple's revenue in the first three months of this year was $61.137 billion, an increase of 16% over the same period in 2017, and its net profit was $13.822 billion, an increase of 25% over the same period last year. Apple's profit margin this year has significantly improved.

Apple CEO Cook was asked at the meeting of announcing the financial report: iPhone X has been released for two fiscal quarters. Although this phone has sold well, there are many questions about the sustainability of its $1000 price in the industry. Considering the product line from all aspects, what is your thinking on this issue.

Cook said that the revenue of the iPhone business grew by 14% year on year, which was achieved when the sales volume of the mobile phone business only grew at a unit rate and the price in the United States increased. The iPhone X was the main driving force for the revenue growth. There are various consumers in the market, and Apple provides a variety of iPhones to meet the needs of different users. Cook also said that, like the first fiscal quarter, consumers preferred iPhone X in the second fiscal quarter.

It is reported that the iPhone began to take the dual product route in 2014, and Cook said that this is the first time that the high-end iPhone has topped the list. Like Samsung, the sales volume of the Galaxy S9+in the first month after its launch is better than that of the Galaxy S9. This change may indicate that the market is not short of high consumers, but of good products.

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