Meizu, once famous for its offline stores all over the country, has gradually fallen behind in the fierce competition in the domestic smartphone market, and has long been recognized by Xiaomi, Huawei OPPO, vivo and other large domestic manufacturers left. In order to save the company from disaster, Meizu carried out a large-scale restructuring in the second half of 2017. Meizu, Meilan and Flyme established separate business divisions and operated in parallel. Li Nan served as CEO of Meilan. In the past six months of restructuring, Meizu and Meilan have made frequent moves, especially after reaching a settlement with Qualcomm, Meilan has launched a number of models that have received good responses in the market, with a strong momentum of recovery. However, compared with Meilan, Meizu Business Department has a hard time. After the launch of Meizu 15 series, its conservative and slightly behind the times design has been pushed to the forefront of the wave, and public opinion is also a burst of cynicism. In addition, Meizu and Meilan after independent operation even appeared "fighting with each other" in the propaganda, and the market also had more doubts about Meizu's prospects.

However, just half a year later, Meizu has undergone major organizational changes again, and Meizu Meilan Business Department, which has been operating independently for a short time, has merged again! Although positive change is a good thing, Meizu's frequent organizational structure adjustment may have negative effects on Meizu. Meilan brand, which has just begun to show its strength, may also be returned to the Qianyuan machine series. At present, a more detailed organizational structure adjustment and personnel appointment has been made. The marketing functions under the original Meizu Business Department and Meilan Business Department have been transferred to the Marketing Center, and the sales functions under the original Meizu Business Department and Meilan Business Department have been transferred to the Sales Center.

In terms of personnel appointment, Huang Zhang will continue to serve as the chairman and CEO of Meizu Technology; Yang Zhe, Meizu CMO and Senior Vice President, will be responsible for the relevant business and team management of the Market Center; Li Nan, the former CEO of Meilan Business Unit, will change to Meizu CSO and Senior Vice President, responsible for the related business and team management of the sales center. It should be noted that Bai Yongxiang, the former president of Meizu Technology, also known as Lao Bai, has disappeared from the management of Meizu. The CFO Qi Weimin will also serve as the COO. Bai Yongxiang has not appeared in public for a long time. Although Meizu officials have not explained whether he will leave his post, I'm afraid that most Meiyou will wave goodbye to dear old Bai from the current state.

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