This afternoon, Xiaomi Senior Vice President Wang Xiang announced on his microblog that the company will enter France and Italy at the end of May. France is scheduled to enter on May 22, while Italy is scheduled to enter on May 24. Xiaomi has just applied for listing on the Hong Kong Stock Exchange, and may enter the French and Italian markets to cooperate with this listing and build momentum for it.

Xiaomi's overseas market has grown rapidly. As can be seen from the prospectus submitted by Xiaomi to the Hong Kong Stock Exchange, Xiaomi's overseas revenue in the three years from 2015 to 2017 was 4.05 billion yuan, 9.15 billion yuan and 32.08 billion yuan respectively, of which the growth rate of overseas market revenue in 2017 reached a terrifying 250.6%!

France and Italy are not Xiaomi's first stops in Western Europe. On November 7, 2017, Xiaomi officially landed in Spain and launched several products, including Xiaomi MIX 2 and Xiaomi bracelet 2. As of March this year, Xiaomi has become the fourth largest smartphone manufacturer in Spain. Xiaomi has also reached cooperation with Three UK, a British telecom operator, and may soon launch smart terminal products in the UK.

It should be noted that the report of Strategy Analytics, a market research organization, showed that in the first quarter of 2018, the shipment of Xiaomi mobile phones was the fourth in the world, specifically 28.3 million, accounting for 8%. Huawei, Apple and Samsung ranked ahead of Xiaomi.

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