On May 24, in Beijing, China's leading AI technology company went out to ask and held the 2018 strategic new product launch conference.
At the press conference, Go Out and Ask officially released four new blockbuster products covering wearable and smart home scenarios to the consumer market, namely, Go Out and Ask Smart Watch flagship series TicWatch Pro, Small Ask Speaker children's version TicKasa Fox, Small Ask Speaker fashion version TicKasa Nano, Small Ask Smart earphone TicPod Solo. At the same time, facing the enterprise level market, Go out and ask also officially released the AI voice chip module "Ask Core", which is China's first mass-produced AI voice chip module. The release of five new strategic products marks the comprehensive iteration of its AI software and hardware combination products, and is an important upgrade of the implementation of AI technology in the whole scene.
Go out and ask the founder and CEO Li Zhifei at the opening of the 2018 strategic new product conference, again emphasizing the vision of going out and asking, that is, defining the next generation of human-computer interaction. For the first time, he updated the company definition of going out to ask, that is, going out to ask is an AI company with voice interaction and intelligent hardware as its core.
On the way of entrepreneurship in the past six years, the key to go out and ask about commercialization is to build controllable large-scale scenes. In 2012, at the beginning of going out to ask, we established end-to-end voice interaction technology and algorithm capability in a short time. In order to find the landing scenario of technology, go out and ask about different product forms such as WeChat official account, mobile app and Google Glass. In 2015, go out and ask to establish the strategy of combining hardware and software, launch the first smart watch TicWatch, and begin to form a closed loop of technology, products and commerce. Since 2016, go out and ask has successively launched software and hardware combination products for more application scenarios: smart rearview mirror TicMirror, smart speakers TicHome and TicHome Mini, smart headphones TicPods Free; The linkage is realized through VPA assistant with multiple scenes and full coverage. In addition to ToC's own products, go out and ask about the technology accumulation of C-end products, and begin to explore the ToB business model that enables more developers and hardware manufacturers.
At the press conference of 2018 strategic new products, go out to ask about four major new products released for the consumer market, namely, go out to ask about TicWatch Pro, the flagship series of smart watches, TicKasa Fox for children, TicKasa Nano for fashion, and TicPod Solo for smart earphones.
Go out and ask TicWatch Pro, the flagship series of smart watches, is the revolutionary product that attracted the most attention in this press conference. It has been built for two years, and adopts the double-layer lasting display of global innovation ™ Technology has broken the magic spell of the smart watch industry and is known as the "magic beast of endurance" in the industry. Compared with many smart watches that can only be recharged once a day at present, TicWatch Pro can provide users with up to five days of daily life (intelligent mode+durable mode dual system switching), and even more than 30 days of use after the "durable mode" is turned on alone.
At the press conference, I went out and asked about a clear definition of the smart watch. That is, only watches with application ecology and AI capabilities can be called smart watches, while many bracelet watches and light smart function watches on the market that sacrifice intelligence for endurance cannot be called real smart watches. Therefore, the smart watch with a double-layer durable screen launched this time can be said to be the only perfect solution in the market that not only guarantees intelligence, but also solves the demand for endurance.
TicWatch Pro adopts the classic mechanical sports watch design with noble temperament, and is equipped with Qualcomm ® snapdragon ™ The Wear 2100 platform uses the Wear OS by Google Chinese operating system, with a built-in ask AI voice assistant. It supports the dual system of China Mobile Unicom and the dual terminal service of eSIM No. 1, and the mobile phones share the same number (4G version only). At the same time, TicWatch Pro has reached IP68 level of dustproof and waterproof, professional sports health management with independent wrist music Netease Cloud Music, and supports NFC bus and subway card swiping, UnionPay payment, and will also support VISA payment in the future.
The TicWatch Pro Bluetooth version will be officially launched on June 15, with a price of 1499 yuan. At the same time, the TicWatch Pro 4G version will be released in the second half of 2018.
Going out to ask has created an intelligent voice assistant for TicKasa Fox, "Little Ask", which provides a special voice interaction engine for children based on 5000+children's data models and more than 10000 hours of child voice testing, as well as a TTS for children's voice synthesis launched after thousands of hours of real child voice data collection and in-depth optimization of Chinese and English mixed reading scenes, Realize natural dialogue with children with their voices. In terms of children's content, TicKasa Fox has more than 500000 children's audio content, including children's songs, music, stories, Chinese studies, English, encyclopedia Q&A, puzzle games, etc. In addition, the function of the family message machine is a highlight, which also allows parents to maintain interaction with children and children at home through TicKasa Fox at any time. TicKasa Fox will officially launch on June 1 at a price of 499 yuan.
TicKasa Nano, the fashionable version of Xiaowen speaker, is a portable and waterproof smart speaker with bold color contrast design. TicKasa Nano also has IP67 level dust-proof and waterproof, supports offline voice interaction, and 2GB storage space has built-in offline resources, which can be played anywhere at any time. In terms of content, TicKasa Nano has conducted in-depth cooperation with Tencent Cloud Microenterprise, and has obtained a huge legal music library of QQ Music, high-quality and lossless music experience. It has koala FM, dragonfly FM, lazy people listening to books, Bewa children's songs, pocket stories, little sleep, Tencent News, LeListen Headlines, instant, FT Chinese website, Today Headlines, VIPKID, Cradle Network Baby plays English and other rich resources. In addition, TicKasa Nano has also carried out in-depth cooperation with partners such as Lifesmart, Bolian, OREBO, Haier U+, Microwhale, Phantom Smart, and achieved voice control in more than 40 categories and thousands of smart home appliances. TicKasa Nano will officially launch on June 1 at a price of 499 yuan.
TicPod Solo is a product launched for driving, cycling, business office and other scenarios. It is mini, light and portable, 6.8g ultra light, suitable for long-term wear; Rich colors, including classic white, jazz blue, rock red and dynamic yellow; With a portable charging capsule, it provides a single 4-hour listening time of 12 hours in total; It has an in ear detection function, supports voice interaction, "scratch" touch interaction and other human-computer interaction modes, and is the best alternative to traditional Bluetooth headsets. TicPod Solo will officially launch on June 1 at a price of 299 yuan.
Go out and ask. At the 2018 strategic new product launch conference, we also shared the latest strategy, that is, the new retail strategy of AI. Go out and ask will lay offline smart experience stores across the country, and create a new AI retail experience that integrates online and offline.
Since the end of 2017, when we went out to ask, we have boldly settled from e-commerce channels to offline channels, and constantly made new exploration on the new retail road. In December 2017, Go Out and Ask opened the first offline flash store on the first floor of Beijing Xinzhongguan Shopping Center. Since then, according to the big data analysis of the active map of millions of Tic users, go out and ask about the establishment of offline smart experience stores in mainstream shopping centers such as Beijing Jinyuan New Yansha Mall, Beijing Blue Harbor, Tianjin Isetan Department Store (Modern City Store).
Li Zhifei said that in 2018, Go out and ask will open 20 offline experience stores nationwide, covering Beijing, Tianjin, Shanghai, Chengdu, Chongqing, Wuhan, Shenzhen, Hong Kong and other domestic first tier cities. The new offline intelligent experience store will introduce AI technologies such as people flow monitoring, goods flow monitoring, VIP automatic identification, etc., so that consumers can enjoy a new intelligent AI retail experience in the whole shopping process from entering the store to selecting products to paying.
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