Recently, Strategy Analytics, a famous communication industry and consumer technology market research organization, released the global mobile phone market report for the first quarter of 2018. Data shows that in the first quarter of 2018, the global smartphone shipments fell by 2.4% compared with the same period last year, with the specific number of 345.4 million.
In this statistics, Xiaomi's performance is the most eye-catching, with 28.3 million units shipped accounting for 8.2% of the global smartphone market, ranking the fourth in the world and the second in China. In the same period last year, Xiaomi's performance was 12.6 million units, accounting for only 3.6%. The shipment of Xiaomi's mobile phones in Q1 2018 increased by 125% year-on-year. The success of the Indian market is the main driving force for Xiaomi's growth. Xiaomi has defeated Samsung in India to become the highest selling mobile phone brand in the country.
It should be noted that OPPO, which ranked fourth in terms of shipment volume in the first quarter of 2017, has dropped to the fifth place with a score of 24.1 million units, accounting for 7.0%, while vivo, which ranked fifth in the same period last year, is not in the top five. Samsung's proportion of shipments in the first place remained unchanged, while Apple's proportion in the second place rose to 15.1%. Huawei remained in the third place, but its proportion rose to 11.4%, further narrowing the gap with Apple.
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