On May 22, 2018, The FIFA World Cup global official mobile phone and Chinese smart phone brand vivo held the press conference of "2018 FIFA World Cup vivo Extraordinary Night" in Beijing Olympic Forest Park. At the meeting, vivo announced the 2018 FIFA World Cup global brand theme "extraordinary! This is your moment" and a series of brand activities, and grandly launched the global limited edition FIFA smartphone - vivo X21 2018 FIFA World Cup special edition.
The first FIFA themed customized official smartphone in history
On the same day, Frank Guignery, head of sale of FIFA, together with Gullit, one of the legendary "Dutch three swordsmen", and Bebeto, the player of the 1994 World Cup champion Brazil national team, attended the extraordinary night of vivo, and witnessed the debut of the first customized version of the official smart phone with the theme of vivo X21 2018 FIFA World Cup in FIFA's 114 year history.
Frank Guignery shared on the spot that the World Cup is a top sports celebration, showing countless vitality and enthusiasm. Vivo perfectly integrates this positive spirit into the design of the X21 FIFA World Cup special edition, which will make Chinese fans feel more deeply the passion of the World Cup, and officially announced on behalf of FIFA that this mobile phone will be invited to the home of FIFA for permanent collection. At the same time, Franck Guignery also announced that "X21 FIFA World Cup Special Edition will be the official mobile phone of staff during the FIFA World Cup."
The special edition of the vivo X21 FIFA World Cup, priced at 3698 yuan, is divided into two colors, namely, Victory Red and Classic Blue. Its design inspiration comes from the official colors of the 2018 FIFA World Cup Magic Red and Space Blue, respectively. On the basis of the official colors, it further displays the charm of gradient colors in four dimensions.
The victory red is full of enthusiasm and unrestrained, just like the spirit of all the heroes in the race; Tibetan blue symbolizes freedom and vastness, just like the cheers and shouts of fans for the moment of glory. The red and blue design injected new passion and vitality into the 2018 FIFA World Cup.
At the same time, the four curved 3D glass fuselage is stereoscopically inlaid with the official logo of the 2018 FIFA World Cup - the World Cup that gathers football magic and dreams. It also uses relief and light texture technology. In the design, it combines classic Russian elements such as ballet, firebird, dolls, onion tops, troika, and World Cup elements such as flying football, celebrating athletes, and cheering fans. It is a perfect combination of Russian style and football charm.
The front of the special edition of the vivo X21 FIFA World Cup is also impressive. The 6.28-inch new generation full screen design, the 19:9 slim screen ratio and the 90.3% ultra-high screen ratio are full of visual impact. It is worth mentioning that the extraordinary version of the vivo X21 FIFA World Cup has also added the world's top screen fingerprint technology. Fingerprint unlocking can be completed by placing your finger at the corresponding position on the screen. The cool unlocking animation brings a full sense of technology. In particular, the special customized version of the vivo X21 FIFA World Cup has also added an unlocking animation of particle explosion, which perfectly shows the passion and power of the introduction moment of football explosion.
In addition, the special customized version of vivo X21 FIFA World Cup also has a UI theme customized for FIFA World Cup. In the lock screen interface, the extraordinary customization of the vivo X21 FIFA World Cup adopts the red and blue color contrast design. The conflict between the cold and warm colors symbolizes the fierce confrontation of football competition. Red and blue interlace into a V line, which represents both vivo and victory, fully expressing the positive sports spirit. In addition, the logo of the Hercules Cup also has a gravity sensing effect, giving people a sense of movement on the paper. Its icon adopts a simple and energetic design, and is full of football elements. The wallpaper uses the official appearance background picture of the 2018 FIFA World Cup and the space blue color. The design of the gradient color makes the special customized version of the vivo X21 FIFA World Cup have the same aesthetic feeling inside and outside.
The extraordinary version of the vivo X21 FIFA World Cup not only has a stunning appearance design, but also has a very powerful interior. The special edition of the vivo X21 FIFA World Cup is equipped with Qualcomm Snapdragon 660 AIE multi-core neural network processor and 6GB+128GB large memory as standard, bringing an extremely smooth experience.
At the same time, the X21 World Cup special edition is equipped with the widely acclaimed Jovi AI artificial intelligence assistant. Jovi during the World Cup has added the following functions for the World Cup: match tracking, one click match alarm clock and other functions on the basis of supporting major football leagues. It allows you not to miss any wonderful game, and also provides live links to update scores in real time, providing all-round information support for football fans.
AI takes smart photos to record your special moments
At the press conference, Denny, The Brand Vice President of Vivo, officially released the TVC and global brand theme of the 2018 Russia World Cup vivo global brand - "Extraordinary! This is your moment"（
At the press conference, 6 people, including legendary football stars Gullit and Bebeto of the World Cup and Chinese portrait photographer Xiao Quan, accepted the official certification of FIFA as representatives of "Vivo extraordinary photographers". Gullit said: "The extraordinary moment in my football career was to help the Dutch national team win the European championship in 1988. Unfortunately, there was no mobile phone at that time. Vivo, you should have appeared earlier so that I can leave many good moments." Bebeto said: "The moment when I played the 'lullaby' for my son in the 1994 World Cup was the most unforgettable moment for me. I hope that in this year's World Cup, vivo can help us record the extraordinary moment of the 2018 World Cup."
Vivo also cooperated with Tmall and JD to create a special gift box. Its packaging structure will give people a "ritual" like unpacking, with a four layer structure of box cover, storage layer (built-in customized mobile phone case), mobile phone layer and accessories layer. On the box cover, in addition to inheriting the new contour design of X21 series mobile phones, there are vivo&FIFA composite logos and screen fingerprints, all of which are simple and elegant with concave convex design. Around the fuselage, there is a golden glow, which is set off against the space blue, highlighting a magnificent momentum, full of high-end texture.
In the collection layer, it is not only marked with the official British FIFA collection certification: “2018 FIFA World Cup Russia TM Extraordinaire Edition”， There are also XE710 earphones, transparent protective cases and FIFA World Cup customized protective cases that are included in the global limited edition. There are four styles of FIFA World Cup customized protective case, which are randomly packaged in a gift box. These four styles all adopt large color block asymmetric color contrast design, which are black and white, blue and white, yellow and green, red and green, with strong visual impact. At the same time, these four customized protective cases are used for spot color water-based printing and matte UV finish, and the colors are long-lasting. It is worth mentioning that the corresponding color theme can also be downloaded from the vivo theme store.
From May 22, the special customized version of the World Cup Collection Blue will be available for pre-sales, and will be available on May 26. At the same time, Vivo will pack 43 theme stores in 38 cities including Shenzhen, Shanghai, Xi'an and Hangzhou. Victory red color matching will be officially launched on June 1. On the JD platform, vivo and JD jointly created the X21 German team star collection, which can be booked on May 22. On June 7, JD launched exclusively; Vivo joined forces with Tmall Super Fans Day to launch a gift box, which was also opened for pre-sales on May 22.
