Xiaomi Lei Jun: Adhere to the principle of moving people with products and generous prices, and the comprehensive profit margin will never exceed 5%
Xiaomi Lei Jun: Adhere to the principle of moving people with products and generous prices, and the comprehensive profit margin will never exceed 5%

This afternoon, Xiaomi held a press conference at Wuhan University to launch the long warmed up Xiaomi 6X mobile phone. In addition, Lei Jun, the founder of Xiaomi, announced a blockbuster news: the comprehensive net profit margin of Xiaomi hardware will never exceed 5%.

This Xiaomi hardware should refer to Xiaomi products, including Xiaomi mobile phones. Lei Jun said that if the comprehensive profit rate of Xiaomi's hardware exceeded 5%, he would return all the excess to users, but he did not disclose the specific return method.

After the opening of the press conference, Lei Jun told his original intention of founding Xiaomi. When he was in Wuhan University, he read a book called "Fire in Silicon Valley", which included Jobs' story of starting Apple. He was very excited after reading it. He was determined to open a great company to serve people. On April 6, 2010, Lei Jun, 40, founded Xiaomi.

At the press conference, Lei Jun also announced the recent achievements of Xiaomi. At present, Xiaomi has become the fourth largest mobile phone manufacturer in the world, and has built the world's largest consumer Internet of Things platform, with more than 500 smart hardware products in total. He said that he wanted to be a product that touched people's hearts but was affordable. No matter whether others agreed or not, he would go all the way to darkness.


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