India's large population, combined with relatively rapid economic growth in recent years, makes it the world's second largest mobile phone market. According to Indian media reports, OPPO will increase its investment to establish a new sub brand in India, focusing on the online market, in order to enhance its competitiveness with Xiaomi.

At present, the name of OPPO sub brand is still uncertain, but the new brand will be released in May. In addition, OPPO has begun to assemble printed circuit boards in the company's second Indian factory. It is reported that this factory has an annual capacity of 50 million mobile phones and printed circuit boards, while Xiaomi only announced its intention to build three new factories in India in early April.

It is reported that OPPO confirmed that the price of new phones launched by its sub brands ranges from 10000 rupees to 15000 rupees (about 950 yuan to 1400 yuan), which is the most popular mobile phone in India. Levi Lee, the chief product manager of the sub brand, said that online consumers prefer high-quality and inexpensive mobile phones.

It should be noted that Xiaomi has just surpassed Samsung to become the mobile phone brand with the highest sales volume in India. In the online shopping market, Xiaomi's share has reached a terrifying 47%, and OPPO will face great resistance. For this reason, OPPO recently led the investment in POPxo.com, an electronic We Media publication platform in India targeting young women, to seek breakthroughs in publicity.

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