Since the second half of 2017, the mobile phone market has been in a weak state, so the industry hopes for the arrival of the 5G era. Many industry insiders say that 5G mobile phones are a new wave, and some backward mobile phone manufacturers believe that this is an opportunity to achieve "corner overtaking".

Recently, Fang Xueyu, the general manager of Hisense Communication Company, told reporters in the Hisense Headquarters Building that Hisense would officially launch 5G mobile phones next year, hoping to achieve "curve overtaking". Hisense official said that in fact, Hisense was "playing a big game" in the offline channel.

▲ Hisense A2 Pro

Hisense has worked in the mobile phone market for 17 years, but since 2013, the company has lagged behind its friends due to its excessive reliance on operators. Most of its products are low-end phones. The recently launched dual screen mobile phone A2/A2 Pro has a bright spot, but the market response is general.

▲ Hisense A2 Pro

Fang Xueyu said that Hisense has studied 5G communication technology for three years. In the second half of this year, it will start the development of 5G prototype. In early 2019, it will start the commissioning of the official prototype of 5G mobile phones and participate in the first round of network access testing. However, it should be noted that at present, Hisense is not the only mobile phone manufacturer studying 5G communication technology. In China alone, there are Huawei, OPPO, vivo and Xiaomi, and they have strong strength.

Hisense's insistence on the mobile phone market reminds the author of Sony's mobile communication business. It can be said that in the Chinese market, Sony's mobile phones have disappeared, and the global sales have also continued to decline. However, Sony still has not given up its mobile phone business, and continues to launch new phones with "black technology". Sony Chairman Ichiro Hirai explained that the reason for sticking to the mobile phone business is that Sony hopes to remain in the game of cards when the next mode changes, rather than being an audience. This should also be the strategy of many mobile phone brands with poor sales at present. Everyone is waiting for the start of a new round of poker game, and 5G is the opportunity.

▲ Hirai Yifu

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