On April 12, 2018, HUAWEI Mate RS Porsche Design was officially launched at Shanghai Oriental Sports Center. This product is jointly created by Huawei Mobile and the world-famous high-end design brand Porsche Design. It combines the strengths of Huawei Mobile, Porsche Design and Leica, and ingeniously combines cutting-edge technology with master level design inspiration to create a new experience of smart luxury, Redefining luxury phones.
HUAWEI Mate RS Porsche Design has two color combinations, black and red. The red version is the commemorative version of Huawei mobile phone for the 70th anniversary of Porsche sports cars. Only the 6GB+512GB version is available, and the price is 12999 yuan. The black version of 6GB+256GB and the black version of 6GB+512GB are priced at 9999 yuan and 12999 yuan, respectively. At 18:08 on April 12, Huawei Mall, the official flagship store of Tmall Huawei Jingdong Mall and other offline Huawei authorized experience stores and Huawei authorized retailers were officially launched.
"HUAWEI Mate RS Porsche Design combines luxury design with cutting-edge technology. Based on the fluid body design language of the Porsche 911, it adopts an integrated simple and symmetrical design. The front and back eight curved 3D glass body is more dynamic, presenting a high-end texture that combines cutting-edge technology with speed aesthetics." Yu Chengdong, CEO of Huawei Consumer Business, said at the press conference, "At the same time, a number of forward-looking innovative technologies are integrated, equipped with innovative screen fingerprint and Leica three lens, and the micro capsule heat dissipation technology in the aerospace field is introduced into mobile phones, opening a new era of smart luxury mobile phones, which will bring a new noble experience to high-end users."
In the name of legendary RS, the classic design of Porsche is once again inherited
In 1948, the first 356 sports car of Porsche came out like a legend, and in 1973, the 911 RS series focused on competitive needs was born. This year marks the 70th anniversary of Porsche sports cars. To celebrate this, Porsche sports cars launched the new 911 GT3 RS. Because of the special significance of the 911 GT3 RS, Huawei mobile phones, together with Porsche Design, have customized a mobile phone that integrates luxury design, cutting-edge technology and craftsmanship. In the name of RS, it commemorates the 70 year glorious history of Porsche sports cars, So far, HUAWEI Mate RS Porsche design came into being. The Swiss red gift box designed by HUAWEI Mate RS Porsche is printed with the logo of the 70th anniversary of the Porsche sports car, which reflects the sense of exclusivity, while giving more respectful style and more collection value.
RS (from the abbreviation of Race Sport, which means "born for the track") is synonymous with strong performance in the Porsche car series, has made numerous brilliant achievements, and has become the symbol of the top performance sports car in the eyes of countless car fans. The "RS" in the design name of HUAWEI Mate RS Porsche represents the spiritual connotation of "born for the track" of Porsche RS series sports cars. The HUAWEI Mate RS Porsche design, known as the legendary "RS", inherits the classic design concept of purism, and draws on such iconic elements as the body streamline shape, tail lamp design, and the touch of leather seats of Porsche RS cars. It reflects a good sense of quality everywhere, so that the art of galloping can be grasped.
Different from the high-speed iteration of technology, classic design tends to become more and more innovative over time. This simple streamlined design is fully integrated with the cutting-edge technology of Huawei mobile phones. There are as many as 8 fuselage surfaces designed by HUAWEI Mate RS Porsche, which have both a sense of grip and visual effects. Looking for curved radians, the ingenuity and symmetry of immersive design make the HUAWEI Mate RS Porsche design have a comfortable grip and shocking visual effects, showing the beauty of unquestionable balance.
As the jewel on the crown of Huawei Mate series, Porsche design of Mate series has always been famous for its unique luxury design, and has accumulated a good reputation among high-end consumers. HUAWEI Mate RS Porsche design maintains the unique design language of upper and lower symmetry, rear camera centering, etc., while showing individuality with the aesthetic design of middle axis symmetry. The pure and elegant design concept naturally integrates the cutting-edge technology into it, which makes it stand out even in the sea of thousands of machines.
It is worth noting that the classic design elements of Porsche are not on the surface of the body of this product. Aesthetics masters from Porsche design have customized a number of official themed UIs for HUAWEI Mate RS Porsche design. Porsche designs exclusive fonts, flexible tail lamp design of Porsche cars, colorful headlight eyes, soft back wiring, rigid wheel hub design... Many symbols from Porsche cars have been drawn by HUAWEI Mate RS Porsche design, It can be displayed in wallpaper, APP and other details. Through ingenious detail processing, it emits a noble atmosphere from the inside out.
Innovative double fingerprint design for elite people
The HUAWEI Mate RS Porsche design, which redefines the luxury mobile phone, is not only luxurious in industrial design and craftsmanship, but also contains cutting-edge technology that will lead the future mobile phone trend, making it stand out in the luxury mobile phone market.
HUAWEI Mate RS Porsche design innovation uses fingerprint in the screen. Ergonomic design brings a comfortable touch of natural holding. Suspension perception unlocks in one step, showing the wisdom of strategizing and opening a new interactive design revolution. At the same time, it is equipped with rear fingerprint recognition and face unlocking, and three unlocking methods are as you like, one touch at a time.
As a manufacturer certified by the People's Bank of China's Trusted Environment for Mobile Payment, Huawei mobile phones took the lead in achieving financial level security protection. HUAWEI Mate RS Porsche design built-in inSE security chip, front and back double fingerprints can be used for mobile payment. At the same time, the fingerprint can be set freely, and the design of double fingerprint and double space can open the exclusive private space.
Leica's three camera drive endows AI algorithm with the thinking and experience of photography masters
HUAWEI Mate RS Porsche design inherits Leica's powerful image gene, and continues to make breakthroughs and innovations on the basis of previous generations of products. The 40 million Leica three lenses make this product perfect in photography.
It is different from the ordinary mobile phone, which only forcibly enlarges the pixel. HUAWEI Mate RS Porsche design can take clear pictures after five times mixed zoom (three cameras achieve excellent five times zoom effect in various environments through different combinations). Whether you enjoy the performance on the stage or watch the distant competition, you can have a clear and moving telephoto effect, so that distance no longer affects the beautiful record.
With the new generation of AI technology, HUAWEI Mate RS Porsche design brings more thoughtful AI photography. A number of photography masters spent two to three years and tens of thousands of times in advance drilling to provide professional data for AI's in-depth learning, so that they have the thinking and experience of photography masters. Every time you press the shutter, HUAWEI Mate RS Porsche Design can easily shoot high-quality blockbusters with the superb skills of photographers.
Breakthrough in introducing microcapsule heat dissipation technology in aerospace field to mobile phones
Innovative dual fingerprint design, Leica three lens, powerful computing power brought by AI enabling, wireless fast charging, 4000mAh large battery... Although the HUAWE Mate RS Porsche design integrates many scientific and technological capabilities that can be imagined and beyond the imagination of the current industry, it is still thin and compact.
Many future technologies are contained in the slim body. In a game of cutting-edge technology and simple aesthetics, HUAWEI Mate RS Porsche design innovation uses microencapsulated phase change technology in the aerospace field to achieve another breakthrough.
In 1987, the space industry began to seek special heat dissipation technology for space suits to provide comfortable materials and technologies for astronauts to contact the temperature when they are in space. In 2008, microencapsulated phase change technology could be used in space suits. Four years later, this cutting-edge technology gradually began to be used for civilian use, which attracted the attention of Huawei Labs in 2012. In 2015, Huawei Labs, together with the American Institute, the Munich Institute and the Minsk Institute, carried out in-depth research on this with outstanding partners in the industry. After nearly three years of efforts, the microencapsulated phase-change heat dissipation technology was finally successfully applied to the HUAWEI Mate RS Porsche design.
Artificial intelligence chip: intelligent brain, simplifying complexity
As a masterpiece of luxury technology, HUAWEI Mate RS Porsche Design not only reshapes the classic appearance, but also provides insight into the future of technology with the new upgrade of AI technology.
The AI intelligent engine composed of Kirin 970 artificial intelligence chip and EMUI system can continuously learn user habits and become more intelligent. Know what you want, give you what you need, provide you with customized intimate services, and become your exclusive personal assistant, so that you can work and live with ease.
Efficient wireless fast charging, speed and security are indispensable
For the elite, the first step to take control of the overall situation is to ensure that they have no worries about the future. As the landmark experience of Huawei Mate series, the lasting endurance has always been the core DNA of Huawei Mate series. 4000mAh large battery, the HUAWEI SuperCharge fast charging technology certified by German Rheinland T ∨ V safety certification, provides you with sufficient power for safety, and also supports 10W wireless fast charging, which effectively uses fragmented time, and opens a new chapter of luxury mobile phone endurance experience integrating fast, safe and lasting. Even if the journey is hurried and the world is moving, it is still calm and leisurely.
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