At 10 o'clock yesterday morning, the online celebrity "Xiaodu at home" smart video speaker premiered in JD, and only one minute after its release, 10000 units in stock were sold out! It is said that a few minutes after the sale, someone on the second-hand platform of salted fish began to increase the price. The next rush of JD is at 10:00 a.m. on April 26.
599 yuan is indeed a very attractive price. Such products and pricing cannot find competitors in the domestic market. In addition, the smart speaker with a screen must be very popular, but it is still beyond the imagination of Xiao Bian.
It is widely believed in the industry that "with screen" will be a trend of smart speakers in the future. The emergence of screen can realize more application scenarios for smart speakers and meet a series of users' needs for speakers, televisions, visual calls, children's company and other functions, which is also the reason why small degrees are born at home.
So what is the actual experience of a small smart speaker with such a high cost performance ratio? Why is it that the opening of the store is "encountering" "mad robbery"? Let's have a practical experience.
Appearance: Versatile with home, love at first sight
The overall design of small home speakers is different from that of ordinary smart speakers. It is neither cylindrical nor flat square. The whole machine is dominated by the screen, with a 7-inch screen on the front and cotton mesh materials in the rest of the area. There is only one power button on the top of the machine.
After actual use, it is found that the speaker openings at home are concentrated in the mesh area below the screen.
Xiaodu has a camera for face recognition and recording at the top center of the screen at home, with 6 array microphones built-in.
Xiaodu doesn't have a built-in battery at home. In order to hide the cable of the power adapter, the charging interface of Xiaodu at home is hidden at the bottom of the body, and the cable is hidden through the tunnel design.
The small opening on the back of the home is not the opening of the speaker, but is mainly used for heat dissipation.
The back of Xiaodu's home is made of white matte plastic, which feels smooth.
The small in home machine can be placed directly on the plane without support, and the tilt angle is 12 °, which conforms to the visual ergonomic design and can be used in most viewing scenes.
Screen: more application scenarios, better experience
Play the news
Xiaodu integrates the screen into the smart speaker at home, just like a small TV. Xiaodu has built iQIYI at home, such as popular new animations such as My Hero Academy Season 3, Gun Gale Online, Goddess Strange News 5, trend variety shows such as Hot Blood Hip Hop Dance Troupe, and popular movies and TV plays such as Old Boy. There are all kinds of film and television resources. Although there is no iQIYI App entry in the system itself, users can directly reach the video source through voice search, and small voice assistant also supports continuous speech recognition.
For example, users can say "Xiaodu Xiaodu, I want to see a movie". Xiaodu will automatically search the current popular movies and recommend them to you at home. At this time, if you further say "Xiaodu Xiaodu, I want to be suspicious", Xiaodu will further filter the suspense movies and recommend them to you at home. Xiaodu will understand your voice dialogue at home in combination with top and bottom questions, which is also called semantic recognition.
Xiao Bian believes that if there is a touch screen iQIYI portal, there will be more use experience. Of course, Xiaodu is more willing to let users get used to and like the way of voice control at home. And even the smart speakers with screens are light experience products, most users will not use them heavily, and voice assistant has been able to meet most of users' needs.
Voice photography
Intelligent capture
voice call
Video call
Although we can use mobile phones to make video calls, for some elderly parents/seniors at home, the functions of mobile phones are too complex and difficult to use. The setting of Xiaodu at home, which is similar to "telephone landline", perfectly solves this problem. The whole system has no menu and app design, and video calls need to be executed directly through the voice command mode of "Xiaodu, Xiaodu, call XXX". Even grandparents at home can learn and use.
Music playback can display lyrics
With one more screen and the diversity of functions, Xiaodu has added many application scenarios at home. Users can call a video phone directly through voice (Xiaodu has a built-in SIM card at home, which can also be recharged). At this time, Xiaodu acts as a home video phone at home; While playing music, it can also display lyrics and more song information. At this time, it is also a smart speaker; Intelligent capture is realized through the camera. Here is another "intelligent monitoring";
AI voice assistant: free hands and control the whole situation
The small at home AI voice assistant DuMi is based on DuerOS conversational AI system. Through speech recognition, natural language processing and machine learning, users can get a better voice experience in use. In the actual test, Xiaodu's voice assistant at home has a high speech recognition rate. Combined with Xiaodu's rich ecological content at home, almost all operations can be completed through the voice assistant, which can check weather, stock, map routes, memos, encyclopedia questions and answers, listen to FM, and so on.
tell jokes
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The key difference between smart speakers and ordinary speakers is AI voice assistant, so the interaction of AI voice assistant is very critical for smart speakers. We usually divide the interaction of AI voice assistant into two processes [recognition] (receiving voice information and converting it into text information input) - [feedback] (searching and processing information, presenting the information in the form of voice/image).
Let's talk about recognition first. The recognition accuracy rate of small degree at home is very high. Sometimes it takes some time to process voice information, even combining context and context, but the final recognition results are basically consistent with the original intention. In terms of distance, there is basically no identification problem with the normal speaking volume within 3 meters.
In terms of feedback, Xiaodu relies on Baidu's search engine experience and powerful resource base for many years. In this regard, it can be said that Xiaodu's natural advantage is different from other smart speakers. The feedback process is fast and accurate, and the information is rich and comprehensive without any leakage.
In terms of encyclopedia search, Xiaodu will scroll the search results at home and read them in the form of voice broadcast. Xiaodu at home, combined with Baidu Encyclopedia, can help children solve various small problems in life and study, reduce parental pressure, and is a good helper in children's education.
System: building one-stop home service
What Xiaodu carries at home is Baidu DuerOS AI system, which enables users to realize 10 categories of functions such as audio-visual entertainment, information query, utility tools, mobile phone instructions, personal assistant, knowledge education, chat and leisure, life services, smart home, travel conditions, etc. by means of interactive voice dialogue, and has more than 100 original skills and 100+more rich third-party skills. At the same time, DuerOS will also continue to learn and optimize in the process of use, so that users will become more intelligent as they use it.
Small at home smart home support list
As a smart speaker, it is of course necessary to support smart home. Xiaodu currently supports lifesmart, Skyworth, graffiti and other smart home products at home, covering more than 10 smart home brands. More brands will join the support list in the future.
Child protection function
Eye protection rest in child mode will be locked every 30 minutes, and it needs to be unlocked by face recognition of parents
With Xiaodu at home App, users can realize remote management and control of Xiaodu at home, especially when there are children at home, they can connect with Xiaodu at home through mobile phone, and can conduct video calls, share family albums, remote control and other operations. In addition, in order to prevent children from using Xiaodu excessively at home to affect their health and work and rest, Xiaodu can set the "child protection" function at home through the device and mobile phone. Parents can check the relevant options in the App to prevent children from watching too close, watching too long, and even prohibit searching for music and videos.
As mentioned above, even smart speakers with screens need to guide users to control the machine through voice assistant. In fact, Xiaodu's system at home covers many App resources, such as Baidu Encyclopedia, Baidu Maps, Dragonfly FM, iQiyi, Baidu Knows, Baobao Knows, Guoke.com, SecoKnows, etc., but these will not be displayed in a visual form in the system interface, only after you call through voice commands. This is equivalent to integrating and managing complex content, which is a kind of subtraction logic. The advantage is that users don't need to worry too much when they are light on the experience, that is, they can use it immediately to improve the user experience.
summary
There are two major pain points in the smart speaker market. If they are not solved, the penetration rate will definitely not go up: the first is the price, and the second is the application scenario. You will find that many smart speakers with good sales are sold under the slogan of "low price" and rely on manufacturer subsidies. However, in order to control costs, such products cannot be equipped with screens. If there is no screen, the application scenario of smart speakers will be greatly limited, so the low-cost smart speakers only solve the price pain.
If you want to popularize a product, it must be public oriented. You can use it, and I can also use it. This is the advantage of intelligent speakers with screens. At home, Xiaobian sees more application scenarios. It is a small TV, a toy for children, a video phone, or a smart speaker. Its functions are very rich. Maybe you won't use all of them, but there must be something you need, especially in family scenes. This is small at home, and the most important thing is that it only costs 599 yuan.
