On March 9, the offline ceremony of Xiaomi TV 4A 32 inch 1 million was held in Huizhou, Guangdong. From the official mass production on July 10, 2017 to the official offline of 1 million sets on March 9, 2018, the Xiaomi TV 4A 32 inch only took eight months. Dong Min, vice president of Ovi Cloud, said, "This is the fastest single TV product in China's TV industry to break 1 million sets, breaking the industry record. This amazing speed fully shows that Xiaomi has both traditional industrial capabilities and new Internet operation capabilities, and is beginning to harvest gradually."

Xiaomi TV 4A 32 inch has become the fastest TV product to reach the goal of one million TV sets in history, which is very popular. This is closely related to Xiaomi TV's insistence on high quality, high configuration, high cost performance and continuous bold innovation. At a time when 32 inch TVs in the industry were basically functional machines, Xiaomi TV took the lead in introducing a quad core configuration. The Xiaomi TV 4A 32 inch, equipped with the PatchWall artificial intelligence system, has a high configuration, better understanding of content and users, and is significantly superior to other functional machines in experience. In addition, Xiaomi TV 4A 32 inch is the first 32 inch TV that has dropped to 999 yuan, bringing consumers a cost-effective choice and leading smart TV into the era of 100 yuan.

In terms of quality that consumers care about, Xiaomi TV has always adhered to the policy of high quality. The repair rate of Xiaomi TV 4A 32 inch is only 0.43%, far lower than the average repair rate of 2.5% in the industry. In the 120000 comments of Xiaomi TV 4A 32 inch in Jingdong Mall, the praise rate reached 100%, which is also better than other brands of the same size.

As a result of these measures, Xiaomi TV 4A 32 inch became the first model in online 32 inch products in September 2017; According to the data of Ovi Cloud, during the 2017 National Day Golden Week, Xiaomi TV 4A 32 inch has ranked first in the best-selling models of e-commerce. On the Double 11, Xiaomi TV 4A 32 inch won the first place in the sales of Tmall TV's 32 inch size segment. According to the data released by Ovi Cloud Network in the sixth week of 2018, Xiaomi TV 4A 32 inch once again ranked first in online sales.

The excellent performance of Xiaomi TV 4A 32 inch is just a microcosm of the performance of the entire Xiaomi TV in 2017, because since the beginning of 2017, the performance of Xiaomi TV products has surprised the entire industry.

According to the data of Zhongyikang, the sales of TV in 2017 showed a downward trend. In 2017, Q1 sales fell by 14.6% year on year, Q2 sales fell by 10.1% year on year, and the National Day Golden Week fell by 15.6% year on year. In the past, many powerful TV brands encountered various problems and stagnated. Xiaomi TV, on the other hand, rose sharply against the trend, forming a sharp contrast with the industry. According to the data of Zhongyikang, from January to July 2017, the year-on-year growth rate of online sales of Chinese Internet TV brands Xiaomi TV reached 91.2%, far ahead of the industry average, while the year-on-year growth rate of Q3 was 144%, and that of Q4 was 242%. Since September, Xiaomi TV has become the number one brand in online sales. Nearly every size segment of Xiaomi TV has become the best selling model in the industry.

At such important nodes as Double 11 and Double 12, Xiaomi TV also won the first place in online sales. In addition, 4A products with 32 inches, 43 inches, 49 inches and 55 inches are the first selling products in this size segment. However, according to the online monitoring data released by Ovi Cloud in the sixth week of 2018, among the top five TV products in terms of sales, Xiaomi TV has four exclusive products, all of which are 4A series.

According to the data reports released by two major research companies for many times, throughout the TV industry in 2017, Xiaomi TV was the best and most popular among consumers. Of course, the high performance of Xiaomi TV in the whole process can not be separated from the persistence of the value of "making the best TV in the world so that everyone can afford it" and the continuous innovation of products. Wang Chuan has repeatedly pointed out that "it is the intrinsic value of Xiaomi to insist on high price and save every penny for users." So every time Xiaomi TV launches new products, they are almost more affordable than other brands of the same size.

In terms of innovation, Xiaomi is also constantly making breakthroughs. From the early 11 key remote control, the industry's first split design, to the Xiaomi TV 4 in 2017, the industry's first frameless design, with the body as thin as 4.9mm, further highlighting Xiaomi's strength in product design, making Xiaomi TV reach the peak of technology.

At the same time, the PatchWall AI system, the first one launched by the Xiaomi TV industry, is also deeply rooted in the hearts of the people. The system has an exquisite magazine style layout, endless tumbling waterfall content presentation, and is seamlessly introduced into the in-depth learning and AI system built by Xiaomi TV itself. It can also continuously learn the use habits of users and families, achieve accurate recommendations, understand the content and understand users more, Reduce the search time of users, and turn on the TV to watch.

The rapid achievement of Xiaomi TV 4A 32 inch 1 million sets fully demonstrates the strength of Xiaomi TV team. However, this TV is only the smallest one in the Xiaomi TV product camp after all. Under the background of the growing popularity of the large size of the entire industry, and driven by Xiaomi's insistence on being a moving and honest product, we believe that Xiaomi TV will bring more cost-effective TV products to consumers in 2018, promote the popularization of smart TV, and thus improve the experience of the whole Chinese people.

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