Yesterday, when Vivo launched the X21 smartphone, it announced that X21 would be the first to support the "fast app" that can be used without installation. Today, March 20, ten domestic mobile phone manufacturers (Xiaomi, Huawei, OPPO, Vivo, Meizu, ZTE, Jinli, Lenovo, Nubia, and Yijia) jointly announced that they would jointly promote the fast app standard, so that mobile apps can be installed free and ready to go.

What is fast application? In fact, it is to install the app on the cloud server. Users only need one access to the cloud server on their mobile phones, and can use it through the network to connect to the cloud app. In this way, users do not need to download and install the app when they use it, and achieve "instant use and go". Quick apps are very suitable for bike sharing apps, takeaway apps and other apps that users will not use for a long time. Such apps will only be used by users at a certain demand point, and most of the time they are idle. At the press conference of fast applications, Hong Feng, co-founder of Xiaomi, said that fast applications can maximize the development and promotion costs of developers, facilitate their one-stop access, and achieve cross vendor operation.

In fact, for many mobile phone brands, especially Internet mobile phone brands, there are not many profits obtained through application distribution and Internet application services. The booming development of WeChat apps at this stage will greatly threaten the current non hardware profits of mobile phone manufacturers. In this context, the top ten mobile phone manufacturers jointly promote applications against WeChat apps, It is reasonable.

In fact, many mobile phone manufacturers launched similar fast application services last year, such as Xiaomi's direct service, Meizu's fast application, Jinli's SecondOpen application, and so on. However, in the current domestic mobile phone market environment, this kind of single fight has no effect. Alliance confrontation is a better choice for everyone.