Sony likes to release its new products at the three major exhibitions (CES, MWC and IFA) in the technology circle, so every time it comes to these three exhibitions, Sony will always produce a wave of new products. At this MWC 2018, Sony released a new generation of A7 series no reflection camera A7 III. As the younger brother of A7r, the A7 series has been tepid in the market due to its backward parameter configuration, but this A7 III may be an exception.

A7 III adopts a new 24.2 million pixel Exmor R CMOS full frame back lit sensor; The dynamic ISO range of its image is 100~51200. If it is still shooting, the ISO can be expanded to 50~204800; Support 693 point phase focusing and 425 point contrast focusing, and support eye focusing; Support full pixel reading 4K video capture; It is equipped with 5-level 5-axis anti shake, and can support up to 10 consecutive shots per second; 710 pictures of shooting duration; The screen supports touch control; Equipped with Type-C USB 3.1 interface, supporting dual SD card slots; Support 15 level dynamic range; The official price of the single machine is 14599 yuan, which will be launched in March this year.

The A7 III can be said to be a milestone product of the A7 series. With the long-awaited 4K shooting, 693+425 focusing and strong shooting endurance, Sony will be more practical, and the functions that people want more are also placed on this non flagship model. Although the official price of 14 thousand seems to have caught up with A7RII, if the market is stable, I believe the price of A7 III must be very attractive.