On January 31, 2018, it was reported that OPPO, a well-known domestic mobile phone manufacturer, held a press conference in Tokyo, Japan, announcing its official landing in the Japanese market, and launched OPPO R11s at this conference, which was also the stepping stone for OPPO to capture the Japanese market. OPPO R11s adopts Snapdragon 660 processor and supports All Netcom. Its frequency band covers the main frequency bands of several major Japanese operators.

Mr. Deng Yuchen, CEO of OPPO Japan Co., Ltd.: "Entering the Japanese market is a crucial step for OPPO to layout the global market. OPPO has always been good at exploring and meeting the core needs of consumers, and has accumulated rich experience in overseas market development. We believe that OPPO can win recognition and favor in the Japanese market. In the future, we will learn from the successful experience of Japanese consumer electronics brands, adhere to the boutique strategy and localized operation, and strive to bring Japanese consumers smart phone products that integrate advanced technology and artistic beauty. "

As early as November 2017, OPPO had designed the Japanese branch and set up a localization team. After nearly a quarter of preparation, OPPO officially announced its landing in Japan. At the same time, OPPO set up a research and development center in Japan, focusing on the research and development of mobile imaging technology. OPPO opened its global layout in 2009, and now it has covered 30 countries and regional markets in China, Southeast Asia, South Asia, the Middle East, Africa and Oceania.

As for the news that OPPO landed in Japan, some netizens teased that OPPO R11s madly hired 10 popular stars as spokesmen in China. Will they sign all popular stars after landing in the Japanese market so that Japanese manufacturers have no spokesmen to sign?!

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