Recently, Apple admitted that the issue of weakening the performance of the old iPhone is getting worse. There have been many class actions against this issue around the world, and the trend is increasing day by day. Apple is also overwhelmed by this issue, which can be called Apple's biggest public relations crisis after Tim Cook took over. Recently, the foreign media SoftPedia reported that one of the radical fans sued Apple for compensation amounting to $999 billion! As one of the companies with the highest total market capitalization in the world, Apple's market capitalization is only 875.7 billion dollars at present. Although it is almost impossible for the court to support the original amount of compensation in this lawsuit, the lawsuit also sounded an alarm for Apple. If similar events occur again, Apple may lose a large number of loyal users. Apple's public relations team needs to show more sincerity in this event to save users' hearts.

At the time of this lawsuit, the plaintiff claimed that Apple's fault mainly focused on three points:

1. The user was not informed in advance that the performance was impaired to extend the endurance and prevent accidental shutdown;

2. Those users who choose to change the new model because of the slow performance are actually deceived;

3. The iOS update does not include a description of performance degradation, nor does it remind users that they can choose not to update to avoid performance degradation

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